STRENGTH - Leadership comcompose The union "Red Bull" is considered relish the "leader" of the activity quaffs dispense in the cosmos-people after a while 70% of dispense divide in 2012. - Marketing management * A lot of jokes events, promotions and campaigns (relish street dispenseing) * Sponsorship (F1 Red Bull Team, Felix Baumgartner, Shaun White…) * Original despatch management and efficient (http://www. redbull. fr/cs/Satellite/fr_FR/Video/Le-nouveau-clip-du-Monde-de-Red-Bull-au-cinema-021243076490242) -Innovation * Strange custom of activity quaff containing “Taurine” - Submissive customers * The romance of an universe encouraged customer fidelity Strong Mark individuality and trendy mark - Strong financial comcompose * Turnover of 3,27 Billion of Euros. - Single emanation Weaknesses - Average compensation - Lack of emanation novelty Nowadays, there are a lot of competitors in the dispense owned by glorious marks relish Coca-Cola (Burn) or Pepsi (Dark Dog) - Lack of evident on Red Bull’s custom instrument anyone can observation it - High logistics absorbs - Profits linked to diversify reproves - High unsound absorb (marketing, Advertising) Opportunities - Red bull has opportunities to spreading the target dispenses as courteous as emanation continuitys extension * Extension of emanation continuity can succor to hold dispense divide Increase dispense divide after a while increased opportunities in emerging dispenses through entity trendy * Unsound absorb can yield coming development in emerging dispenses due to a trendy loveness - Consumer confession through sponsorship of jokes events so can spread emanation after a while a submissive customer vile * Overcome better compensations than competitors after a while emanation annotation and permutation - New ventures relish co-operation after a while Facebook - Emanation and services annotation - Interpolitical manufacturing opportunities * Manufacturing Internationally can lower diversify reprove risks Conduct stout dispense divide after a while interpolitical operations * High logistics absorbs can be lowerd after a while decentralized emanationion in emerging dispenses Threats - Competition * Major competitors such as Coca Cola (burn) and Pepsi (black dog) are always seeking to react dispense divide of Red Bull - Negative currency * Various instrument reported that Red Bull is harmful for one’s soundness * The caffeine levels in Red Bull can be jeopardyous if consumed by children/teenagers * Red Bull has past to the extravagants of seeking or-laws criterion that its emanation is trustworthy for lessening (absorb of or-laws discovery) Inability to instigate confident after a while the emanation * The emanation could be in jeopardy of proper threadbare by forsaking usual advertising methods * Large siege in extravagant joke events the interrogation is what get be their present step to conduct on entity strange and tempting - Ability to shape new customers and hold general customer fidelity * Red Bull’s target dispense generally aimed at youngsters: so this formation get abide to quaff ‘activity quaff? * the present upcoming formation recognize this emanation ?