PLANNED SPONTANEITY to MADE FOR CHINA to ECO-essaysmasters: TRENDWATCHING 2011 REPORT from TRENDWATCHING.COM
Then, chose one of the trends( Made for China) from the report. Describe the consumer group who would be the strongest participants in this retail trend. Describe how the consumer trend might influence one or more stage of the buying process. Then describe this consumer group’s demographics, beliefs, attitudes, values and lifestyle habits / behaviours.