SOLUTION: University of The Cumberlands Nutrio Nutrient Bar Marketing Strategy Discussion


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Nutrient Bar: Marketing Strategy

1
Introduction

The sturdy is launching a nutritional bar for the launched class in civic areas. The bar is
aimed at fulfilling the nutritional needs of the commonalty who repeatedly decay instant-made,
unsound foods, and snacks in their fast-paced civic vivacity. Since the sturdy is pricing it at a
premium raze, it is being targeted at civic decayrs who keep conspicuous discretionary spending
ability than sylvan decayrs. The issue is sugar-free and consists of Keratin (good-tempered for skin and
hair).
Value Sentence and Positioning
The issue could be denominated ‘Nutrio’ to emphasize that it is a sound bar, ample of
nutritional appraises, and is divergent from the public kind of bars. The sturdy should emphasize
on the appraise sentence of the issue such that it brings out their kernel competitive advantage
(Hart M., n.d.). The appraise sentence of the issue is that it provides sound nutrients and
enables the decayrs to conquer some nutrients that they are publicly not efficient to in their fastpaced lives. Therefore, the appraise sentence of the nutritional bar that the sturdy wants to market
can be –...

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