SOLUTION: NRS 135 San Diego City College Week2 Social Responsibility Paper


BA 370 Principles of Marketing Week 1: Ch. 4 - Holy and Social Operation for Sustainable Marketing Professor: Kristine Ehrich, Ph.D. Objectives for today • Explain the unlikeness betwixt constitutional and holy behavior in chaffering. • Identify factors that rule holy and unethical marketing decisions. • Describe the unanalogous concepts of gregarious operation. • Recognize unholy and gregariously excusable consumer behavior. ©Kristine R. Ehrich, PhD 1 Ethical Responsibility • Why Ethics? • Do No Harm • Foster Trust in the Marketing System • Embrace Holy Values Consumer Bill of Rights -1962 Ethical Issues in Marketing ©Kristine R. Ehrich, PhD 2 Ethical Dilemmas • What are your thoughts on hawking notability that can be gotten for munificent? • What do you ponder environing chaffering works that are constitutional but possess addictive properties associated after a while them? • As a chafferer, would you praise of chaffering genetically mitigated livelihood works? Why or why not? • A chaffering supervisor is offered after a whilein notification on competitor’s chaffering delineation by a disgruntled employee who is looking for a new job Going Beyond • Affair must do more than what is constitutionally required • Friedman’s accept – What did Milton Friedman say? • Should companies be reactive or proactive? • Role of top management ©Kristine R. Ehrich, PhD 3 Ethical? Legal? Ethics bargain after a while singular spiritual principles and values Laws are society’s appraises and standards that are enforceable in courts Ethical Dimension of Gregarious Responsibility • Operation to purpose holy obligations to various stakeholders – Which stakeholders are the most material? • • • • • ©Kristine R. Ehrich, PhD Consumers Employees Suppliers Shareholders Community 4 Corporate Responsibility • Shareholder or Society • Corporations owe sure holy, financial and gregarious obligations to the co-ordination in which they produce-an-effect. • “companies, love individuals, should contend to be good-natured-natured citizens by contributing to the co-ordination to a elder distance than is constitutionally required.” – E. Merrick Dodd 1932 Sustainability: Moving from “why” to “how” • “Over the late 10 years, a lot has newfangled, and in some ways not plenty has newfangled,” “…the conversation used to be environing ‘why is [sustainability] unquestionably material?’ and … now we’ve moved on to the ‘how’.” • Companies now recognize why they should move towards sustainability, but sometimes recognize what to do to get there ©Kristine R. Ehrich, PhD 5 Sustainability Strategy • Starting out after a while a splendid hankering – 100% renewable energy, or naught dissipate to landfill - can promptly bring to nature at-sea after a whileout a delineation of action • Plucking the often-harvested low-hanging reward – energy and instil aptitude, in-office recycling, reducing landfill dissipate – but having no splendid temporization for how to get to the preferable branches can besides result in disappointment • Tie wages to sustainability – a way for leadership to grant a notice that the environment matters to us as a union Long Vocable Plans • Sustainability temporization must amplify to bringers below the top spot • Critical to sustaining the form for the hanker vocable and maintaining shareholder appraise • Sustainability is by defect a hanker vocable conclusion and requires hanker vocable delineations • Gregarious and environmental conclusions succeed up in nearly complete role and complete province, and complete employee can do notability, whether it’s starting a recycling program or contemplation up a corporate sustainability policy ©Kristine R. Ehrich, PhD 6 Social Responsibility Impact on Society’s Well-Being § Global disgraces are expected to harangue gregarious problems regarding what they hawk and how they influence affair § They are besides expected to influence themselves to a preferable standard than national competitors Global Brands = Global Citizens § Global disgraces must produce end and possess-a-share in making the earth a ameliorate establish – not damageonious hawk works and produce ads § Their gregarious operation efforts must parade that these companies possess utilized their media to sincerely benefit society A hanker vocable perspective sees the appraise of the gregarious operation efforts – they raise good-naturedwill and thicken a disgrace’s global standing, and put the disgrace in the forthcoming inducement sets of potential customers. Nike’s Experience Initially, Blindsided by the Protests Against Their Production Standards & Facilities § They were not gratuitous any unanalogously than anyone else § Their formation facilities were not in transposition of any national laws or policies However, that is not the point § Nike is a global union, surrendering & chaffering works in many countries encircling the earth § As a global inducement, the standards in Indonesia are now compared to the standards in the U.S., not damageonious in Indonesia If the standards of your facilities in foreign countries are not similar to the standards of a readiness you would construct present to your headquarters, you possess failed. Fix it, or get out. ©Kristine R. Ehrich, PhD 7 Corporate Gregarious Responsibility Green Marketing • Fresh Marketing – chaffering efforts that promote the environmentally conscious formation mode of a work and the work itself. • Walmart encourages its suppliers to use environmentally gregarious packaging • 3M encourages employees to suggest suggestions on how to impoverish pollution • Not to be disarranged after a while “greenwashing” – making an unsubstantiated or misleading assertion environing environmental benefits of work/service ©Kristine R. Ehrich, PhD 8 Understanding Competitive Advantage • Patagonia has built its letter on nature environmentally gregarious • Click hither for an ad featuring Yvon Chouinard, the owner of Patagonia • Is nature “green” a competitive custom for Patagonia? • Mission Statement: Raise the best work, source no unnecessary damage, use affair to inhale and implement solutions to the environmental crisis Why would nature environmentally gregarious be of appraise to Patagonia? What is happening in the fresh chaffer? ©Kristine R. Ehrich, PhD 9 Dove: Campaign for Real Beauty Creatied a campaign encircling dogmatic gregarious collision rather than encircling promoting a work ©Kristine R. Ehrich, PhD 10 ...
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