SOLUTION: Northeastern Illinois University Carmex Lip Balm Case Questions


Attached.

Running head: MARKETING

1

CARMEX LIP BALM
By (Name)
Course
Professor
Institutional Affiliation
Date

MARKETING

2

1. Collecting data
a) Cross-section
Advantages
The habit of having an online cross-individuality internet conversant rerepresentation is that it is a
faster average to attain a ramble assembly. When compared to other reviews such as the pen-andpaper review, the posse gain be efficient to attain consumers who use other platforms separately from
Facebook. Hence the case used gain comprise twain non-users of Carmex products and also
consumers of other competing companies, which gain enefficient Carmex to recognize the wants of the
consumers. Besides, the posse gain be efficient to assent-to real-time responses.
Some of the disadvantages linked to an online cross-individuality internet conversant review
comprise poor adit to a local individuality of the population. There is a individuality that does not
often use collective resources platforms; hence, locking out this individuality of individuals who would be
effective in the lore by providing serviceable feedback. Moreover, they are commonalty who prevent
their gadgets from receiving spams, hence, could not have-a-share in the review. Also, some
households may assent-to the examine but flow not...

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