SOLUTION: MK 9411Northumbria University Burger King Marketing Analysis


Assessment Brief Programme: Various, Level 4 Module Code: MK9411 Module Title: Introduction to Marketing Distributed on: Teaching week 1 Submission Time and Date: To be referted by 23:59 GMT on [ Word Limit: 2,000 Weighting This routetrial accounts for [70]% of the entirety token for this module Submission of Assessment Electronic Management of Duty (EMA): Please still n ess if your assignment is submitted electronically it earn be referted online via either Blackboard or Turnitin by the consecrated deadline. You earn furnish a Blackboard/Turnitin amalgamate on the module’s eLP standing. TBD ] It is your trust to determine that your assignment arrives anteriorly the yielding deadline symmetrical overhead. See the University prudence on gradationd yielding of trial. Instructions on Assessment: Component 2: Indivisible trial Marketing Narration (70%) You are to refer a 2,000 term narration that focuses on a suspend emulator of the restaurant used during the bunch trial. The narration should own the forthcoming exceptions:  Introduction Briefly fashion-known the restaurant used in Constituent 1, and the emulator this narration earn attend.  Overview of [the emulator] Describe the emulator, and any other momentous details relish tokenet distribute, association fashion/size, target tokenet etc. This should be abundantly regardd to parade wshort you endow the momentous details. Please apprehend a lieing map that you own created, succeeding a while regards to illustration how you created it. You should use tokeneting hypothesis to prop the emulator overview.  Overview and segregation of [a modern promotional antagonism] by [the emulator] Promotional antagonisms could be to hurl a new issue/range, breed awareness of a new commencement, promote CSR activities, to remeet a tokenet pioneer lie, to try to get further tokenet distribute etc. Pick one that you can furnish abundance counsel on to sift-canvass. Describe the antagonism; the aim/purpose, the target part(s), the notice, how was it targeted, timings, tactical details. This should all be proped succeeding a while illustration of toil examination. You should analyse the antagonism by comparing it to misspend hypothesis – does the antagonism align succeeding a while hypothesis, or not? And why?  Recommendations for [the restaurant] Conclude the closeons your initiatory restaurant can collect from the emulator’s antagonism, and fashion recommendations for the restaurant emotional bold. This should be justified using misspend theory, and proped by your toil examination.  Regard roll SPECIFICATION: 2,000-term assignment to be bestowed in narration constructat using a designation page, measure page, clear fashion, numbered headings and subheadings, concern sufficient talk, and the amend use of Appendices. Your trial should be abundantly regardd using APA constructatting. Marking criteria: Page 1 of 3 Assessment Brief 1. Intro/Overview of [the emulator]: Coherent descriptions of developed aspects of the emulator, proped by toil examination and hypothesis wshort misspend. 20% 2. Overview and segregation/Recommendations: 40% Comprehensive overview of a emulators antagonism, proped by toil regards. Correct identification and collision of expend tokeneting hypothesis to prop sift-canvassion. 3. Regard roll sifting (Depth/peculiarity of examination, APA action): Considering the peculiarity, profundity and solution of the examination, looking for a good-natured-natured balance between toil counsel (databases, association info, environmental info), and academic examination (journal doctrines, passagebooks), truthfulness of APA constructatting. Avoiding unsuitable/poor peculiarity instrument e.g. Wikipedia, Marketing91, Tutor4U,QuickMBA etc. 30% 4. Presentation/professionalism: Considering professional manner of the trial, misspend talk (3 rd person narrative, sufficient) and layout, neatness, discoverability, use of narration constructat (headings, subheadings, measure page), amend use of appendices, etc. 10% Mapping to Programme Goals and Objectives  Demonstrate cognizance of the primary principles and habit of tokeneting in a global treatment (MLO1).  Demonstrate the collision of such cognizance in teams in a competitive environment to achieve concern objectives, succeeding a while cogitation on the benefit of the cognizance applied (MLO2). Module Specific Duty Criteria and Rubric The module duty consists of two deep elements. 1) Two bunch deliverys, using speculative cognizance applied in a concern treatment (30% of module weighting). This constituent earn oration MLO1 and MLO2. Compatriot Evaluation is used to determine tokens are allocated conterminous to indivisible tyro input. 2) A 2,000-term indivisible written assignment comprising divers interconnected questions on key themes explored during the module (70% of module weighting). This constituent earn oration MLO1 and MLO2. Marking criteria overhead. ASSESSMENT REGULATIONS You are advised to dismeet the straightforwardion for tyros concerning duty policies; suited online short. Late yielding of trial Wshort routetrial is referted succeeding a whileout commendation, succeeding the published operative-in deadline, the forthcoming penalties earn use. For routetrial referted up to 1 trialing day (24 hours) succeeding the published operative-in deadline succeeding a whileout approval, 10% of the entirety tokens suited for the duty (i.e.100%) shall be deducted from the duty token. Coursetrial referted further than 1 trialing day (24 hours) succeeding the published operative-in deadline succeeding a whileout commendation earn be treasured as not having been completed. A token of naught earn be awarded for the duty and the module earn be failed, irrespective of the overall module token. Page 2 of 3 Assessment Brief These stipulations use to all dutys, including those assessed on a Pass/Fail setation. The liberal prudence can be endow short. Word designations and penalties If the assignment is succeeding a whilein +10% of the symmetrical term designation no price earn use. The term reckon is to be manifest on the front page of your assignment and the assignment meet subterfuge. The term reckon does not apprehend: appendices, scholiast, tables, measure or designation page. Please still n ess, in passage citations [e.g. (Smith, 2011)] and straightforward terminationant quotations [e.g. “dib-dab nonsense analysis” (Smith, 2011 p.123)] are INCLUDED in the term reckon. Students must restrain an electronic portraiture of this assignment (including ALL appendices) and it must be made suited succeeding a whilein 24hours of them requesting it be referted. The liberal Term Designation Prudence is suited short. Academic Misconduct The Duty Regulations for Taught Awards (ARTA) enclose the Regulations and acts applying to imposture, plagiarism and other constructs of academic abandon. The liberal prudence is suited at short You are reminded that plagiarism, connivance and other constructs of academic abandon as referred to in the Academic Abandon act of the duty regulations are captured very seriously. Assignments in which illustration of plagiarism or other constructs of academic abandon is endow may assent-to a token of naught. Page 3 of 3 Assessment Brief Programme: Various, Level 4 Module Code: MK9411 Module Title: Introduction to Marketing Distributed on: Teaching week 1 Submission Time and Date: To be referted 24 trialing hours in gradation of the delivery weeks – see the TLP for details of which weeks earn be used for deliverys. Word Limit: N/A – Bunch deliverys Weighting This routetrial accounts for [30]% of the entirety token for this module Submission of Assessment PowerPoint slides to be emailed to your seminar preceptor 24 trialing hours in gradation of the seminar in which the delivery earn captivate settle. Please ensue the yielding direction under. Failure to adshort to the straightforwardion may termination in abatement of marks, and/or your bunch bestowing succeeding a whileout slides. It is your trust to determine that your assignment arrives anteriorly the yielding deadline symmetrical overhead. See the University prudence on gradationd yielding of trial. Instructions on Assessment: Component 1: Bunch trial Groups are to fashion two deliverys, which elucidate key tokeneting theories in the treatment of a chain restaurant. Groups plenteous separated a restaurant adhering to the forthcoming caveats:  Must tend deep meals  Must own a seated eating area  Must own 2 or further substantial colonys. It is friendly to be conducive to scrutinize at last one of these locations for notice purposes.  Among the seminar systematize, no 2 bunchs are to use the corresponding restaurant  Restaurant rare plenteous be admitd by the seminar preceptor Peer Evaluation To tolerate beautiful competition and trial, indivisibles earn refer their compatriot criticism muniment (either Appendix 1/Form A or Appendix 2/Form B) in hardportraiture to their seminar preceptor in the seminar of delivery 2. This earn not be original by electronic yielding. Failure to operative in the compatriot criticism muniment earn termination in a abatement of 10% from an indivisible’s bunch trial token (presentations earn be tokened out of 30, so 10% is excellence 3 tokens). This zeal can bias the bunch trial tokens of indivisible bunch portions. Token abatements/additions inveterate on compatriot evaluation earn be made by the seminar preceptor, and earn be inveterate on the solid bunch token, any proping illustration referted, and if the bunch had flagged up issues succeeding a while the seminar preceptor precedent to the final delivery. Presentation specifications   No longer than seven minutes in protraction. No further than seven “content” PowerPoint slides, plus a designation page – that apprehends liberal names and tyro aggregate of bunch portions - and regard slide(s). Page 1 of 7 Assessment Brief       References should ensue APA constructatting, twain for in-passage regards on the slides, and the liberal regard roll at the end. A University direct to APA can be viewed short: https://cragside.northumbria.ac.uk/Everyone/skillsplus/database_uploads/55389537.pdf Slides must be emailed to your seminar preceptor one trialing day in gradation of your delivery seminar (e.g. if your seminar is 4pm on a Monday, they want to be succeeding a while the preceptor by 4pm on the Friday, or if you bestow at 2pm on Thursday, you earn email your slides by 2pm on the Wednesday). Slides referted gradationd earn be awarded a gradationd price (see next exception), and you may be required to bestow succeeding a whileout your slides. Slides are to be emailed to your seminar preceptor as a PowerPoint affection, NOT via a amalgamate. It is your trust to determine the slides are an misspend extent to attach/send to your seminar preceptor. Presenters should aim to bestow unitedly, and should bestow trial that they own facile. If you do not tend to a delivery, your bunch is not expected to adjudicate you as a bestower. Marks are allocated to bestowing tyros solely. Groups are to get a imimprint out of your slides at the preface of the seminar. Era earn not be allocated to imprinting during the seminar. See Token Subterfuge (Appendix 3). Presentation 1: Issue (offering) segregation (15%) The bunch earn bestow a issue segregation of their separated restaurant. This is wshort you attend what the restaurant is donation in modify for customers’ capital. Use the restaurant as a treatment to illustration the group’s discernment of issue connected hypothesis. This can be hypothesis sift-canvassed in the taught sessions, succeeding a while conspicuous tokens suited for bringing in other theories endow in refractory examine. The issue segregation should be proped by the tokeneting mix (4Ps) elements, and should apprehend concepts relish issue segregation, issue portfolio(s), PLC, pricing strategies, how it is targeted towards a particular part, promotional strategies, amongst other aspects. Presentation 2: Substantial illustration audit (15%) The bunch earn bestow a substantial illustration audit of their separated restaurant. Use the restaurant as a treatment to illustration the bunch’s discernment of substantial illustration and connected hypothesis. This can be hypothesis sift-canvassed in the taught sessions, succeeding a while conspicuous tokens suited for bringing in other theories endow in refractory examine. The audit should apprehend noticeal sift-canvassion of substantial illustration. All substantial illustration is planned/purposeful – sift-canvass what can be seen, and why the bunch thinks tokeneters own made those choices, making amalgamates to hypothesis from the extensive mix (7Ps). Mapping to Programme Goals and Objectives  Demonstrate cognizance of the primary principles and habit of tokeneting in a global treatment (MLO1).  Demonstrate the collision of such cognizance in teams in a competitive environment to achieve concern objectives, succeeding a while cogitation on the benefit of the cognizance applied (MLO2). Module Specific Duty Criteria and Rubric The module duty consists of two deep elements. 1) Two bunch deliverys, using speculative cognizance applied in a concern treatment (30% of module weighting). This constituent earn oration MLO1 and MLO2. Compatriot Evaluation is used to determine tokens Page 2 of 7 Assessment Brief are allocated conterminous to indivisible tyro input. Marking criteria can be seen in the Appendix. 2) A 2,000-term indivisible written assignment comprising divers interconnected questions on key themes explored during the module (70% of module weighting). This constituent earn oration MLO1 and MLO2. ASSESSMENT REGULATIONS You are advised to dismeet the straightforwardion for tyros concerning duty policies. They are suited online here. Late yielding of trial Wshort routetrial is referted succeeding a whileout commendation, succeeding the published operative-in deadline, the forthcoming penalties earn use. For routetrial referted up to 1 trialing day (24 hours) succeeding the published operative-in deadline succeeding a whileout approval, 10% of the entirety tokens suited for the duty (i.e.100%) shall be deducted from the duty token. Coursetrial referted further than 1 trialing day (24 hours) succeeding the published operative-in deadline succeeding a whileout commendation earn be treasured as not having been completed. A token of naught earn be awarded for the duty and the module earn be failed, irrespective of the overall module token. These stipulations use to all dutys, including those assessed on a Pass/Fail setation. The liberal prudence can be endow short. Time designations and penalties for deliverys The era allocated for the delivery must be concurd to. At the end of this era, the delivery earn be stopped and earn be tokened inveterate on what has been delivered succeeding a whilein the era designation. Group Work The bunch trial prudence can be endow short Academic Misconduct The Duty Regulations for Taught Awards (ARTA) enclose the Regulations and acts applying to imposture, plagiarism and other constructs of academic abandon. The liberal prudence is suited at short You are reminded that plagiarism, connivance and other constructs of academic abandon as referred to in the Academic Abandon act of the duty regulations are captured very seriously. Assignments in which illustration of plagiarism or other constructs of academic abandon is endow may assent-to a token of naught. Page 3 of 7 Assessment Brief Appendix 1: MK9411 Bunch Trial Compatriot Evaluation Form A: Functional Bunch Form Please refer this construct if you are full succeeding a while the fruit of your bunch during the semester and laborerle that the subsidy of each bunch portion was correspondent. I prove that during the route of the MK9411 module: a) The bunch trialed unitedly in the issueion of twain the constituent 1 presentations; b) All bunch portions played an locomotive and correspondent role in this trial. Student Name: Date: Please operative this construct in hardportraiture to your seminar preceptor during the 2 nd delivery seminar. You earn want to imimprint this out in gradation, you earn not be consecrated era to imprint it in the seminar era. Failure to refer a compatriot evaluation construct (either Construct A or Construct B) earn termination in a 10% price (3 tokens from 30) from the constituent one token. Page 4 of 7 Assessment Brief Appendix 2: MK9411 Bunch Trial Compatriot Evaluation Form B: Dysfunctional Bunch Form Please refer this construct if you are not full succeeding a while the fruit of your bunch during the semester and laborerle that the subsidy of each bunch portion was not equal. I prove that during the route of the MK9411 module the bunch did not tend unitedly in the issueion of the constituent 1 deliverys. Please use the measure under to explain what happened in the bunch, which bunch portions were further / close intent than others and what steps were captured to oration this issue: Student Name: Date: Please operative this construct in hardportraiture to your seminar preceptor during the 2 nd delivery seminar. Failure to refer a compatriot evaluation construct (either Construct A or Construct B) earn termination in a 10% price (3 tokens from 30) from the constituent one token. Page 5 of 7 Assessment Brief Appendix 3: MK9411: Introduction to Marketing Product audit (summative duty, 15%) Marked by: Restaurant: Group members: Seminar day/time: Grade: Excellent 70% + Very Good 60%-69% Good 50%-59% Acceptable 40%-49% /15 Poor > 39% Presentation and style Printout of slides getd Verbal delivery (tone, gait, work) Engagement (collectiveness talk/eye contiguity) Use of cue cards/notes Use of visuals/slide design Well-rehearsed, allay delivery Professionalism including collegiality Time maintenance (Time recorded: 0m 0s) Y: N: Content and examination Appropriate fashion Introduction to the restaurant chain Product portfolio/range description Supporting 4Ps sift-canvassion Target tokenet sift-canvassion Theory identification/explanation Theory collision to restaurant Depth of examination illustrationd Quality of examination illustrationd APA constructatting ensueed Overall discernment of the task Additional feedforward comments: Page 6 of 7 Assessment Brief Appendix 4: MK9411: Introduction to Marketing Physical Illustration audit (summative duty, 15%) Marked by: Restaurant: Group members: Seminar day/time: Grade: Excellent 70% + Very Good 60%-69% Good 50%-59% Acceptable 40%-49% /15 Poor > 39% Presentation and style Printout of slides getd Verbal delivery (tone, gait, work) Engagement (collectiveness talk/eye contiguity) Use of cue cards/notes Use of visuals/slide design Well-rehearsed, allay delivery Professionalism including collegiality Time maintenance (Time recorded: 0m 0s) Y: N: Content and examination Appropriate fashion Overview of the restaurant chain Physical evi. notice (descriptions) Physical evi. notice (explanations) Links to the extensive mix (7Ps) Theory identification/explanation Theory collision to restaurant Depth of examination illustrationd Quality of examination illustrationd APA constructatting ensueed Overall discernment of the task Additional feedforward comments: Page 7 of 7 ...
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