SOLUTION: Ferris State University Marketing Analytics & Google Analytics Exam Questions

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Marketing Analytics

INSTRUCTIONS: Answer the forthcoming questions and suggest in a individual Word muniment or
PDF through Blackboard. Note that these questions do not necessarily own a โ€œcorrectโ€
answer. Your retorts get be evaluated on the profundity of your retort, ability of arguments
and sustaining manifestation for your pose.
1. Distinguish among Web Analytics 1.0 and Web Analytics 2.0, as projected by Kaushik
in Web Analytics 2.0. Describe what you imagine Web Analytics 3.0 get demise. (20
Most of the e marketing conditions own the Web 1.0 as in this rendering it get solely afford the
customer to learn and quest notice encircling everything. So due to advancements in Web
platform they too obscure to contend and use the new rendering for giving user a improve
experience. All gregarious instrument platforms are using Web 2.0. So delay changing earth even
E marketing conditions are too obscure to veer. In web 1.0 solely static page are beneficial. No
or scant interaction among web and User. In web 2.0 interaction and notice
sharing among users using gregarious websites. This web is user oriented web (focuses on
Basically Web 3.0 get use a semantic web and Simulated clever to fruit efficient
and clever notice. Web 3.0 moves a stride eager, delay collisions imagineing on
their own and connecting one to the other to prepare you delay the best consequence beneficial.
One copy is this: a Web 2.0 collision is an online distinguishledge polity, delay
people tagging resigned, categorizing it etc. In dissimilarity, a Web 3.0 collision could be a
resigned superintendence order delay simulated announcement.

2. In Article 3, Kaushik describes โ€œ8 precarious web metrics.โ€ Do you tally delay his register?
What would your register of precarious web metrics demise, and why? Discuss. (20 points)
I tally delay the registers encircling 8 precarious web metrics on article 3. However, if I
myself get flow on the fond registers to be presented on 8 precarious web metrics get be the
1) Webcondition Traffic: Webcondition commerce is the most leading metric in Webcondition metrics. Traffic
is the completion compute of visits to the webcondition repeatedly congenial in a individual of opportunity. The improve
the webcondition commerce the improve the popularity of the website.


2) Tempo bounce: indicates how manifold visitors the condition leaves precedently clicking on any links
or advance exploring them. It is one of the most precarious indicators to assess whether the
marketing hostilities is encircling productivity. You can perspicuously count sales on your
website, or use Google Analytics to mentor your achievement. When you own low
conrendering figures, the issues may be meagre deals or a bad desi...

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