SOLUTION: ENG 301 Al Yamamah Zeppelin and Toshiba Companies Business Proposal


COSMO S+ Summer Course: ENG 301 Supervised by: Mr. Bassam Kutkut TOYOTA & FERRARI JOINT VENTURE This is a merger betwixt Toyota and Ferrari to result COSMO S+ a mien that allure compensate all tastes. Done by: Ali Abdulaziz 1 Tcogent of content Executive summery……………….…………………………………………………...3 Letter from Toyota to Ferrari………………………………………………………….4 Letter from Ferrari to Toyota………………………………………………………….6 Toyota tailground…………………………………………………………………….7 Ferrari tailground…………………………………………………………………….8 Proposal………………………………………………………………………...…….10 Market Analysis.………………………...………….………………………………..12 Benefits…………………………………………………………………………….…15 Timeline……………………………………………………………………………...16 Marketing Plan……………………………………………………………………….17 Financial Plan………………………………………………………………………...19 Conclusion……………………………………………………………………………20 References……………………………………………………………………………21 2 Executive summary: Being in a competitive earth, companies should garnish themselves delay the ending technology and falsehoods. From date to date, a new falsehood appears and new events occur. In this object, I am going to construct-unconcealed a forcible knee luck betwixt Toyota and Ferrari. Twain of the two companies are particularized in the scene of car manufacturing. Joining betwixt the two companies allure agencyle to a expressive jump in our new earth. The supposititious subject betwixt them is to elaborate a car delay two motors and two constructions; one for Toyota and one for Ferrari. At this object, the car owner allure be cogent to chosen betwixt the two motors and the two constructions through pressing on customary button. By this way, the customers can veer the outer construction of their car spontaneousally as if they possess two cars. The new issue allure compensate the customers’ needs to own the ending falsehoods in car earth. The new issue is uncommon and is not unwritten approve other issues. Thus, the rivalry roll in the chaffer allure be very low. The Saudi chaffer is searching for such stamp of falsehoods. Youth inadequate are sensational in owning the ending versions of cars. The object is look-fored to close noble roll of receipts and incomes. Such receipts allure extension year atail year. Loses look-forations are not availcogent inadequate as all the achievement factors are availcogent in this object. 3 10 Via Abetone Inferiore No. 4, I-41053 Maranello (MO), Italy 25-July-2017 Ms. Selien General Manager Ferrari Company Via Emilia Est, 1163 41122 Modena (MO), Italy Dear Ms. Selien: This note is contemplationned to demonstrate our concourse (Toyota) artifice to cooperate delay your respectcogent concourse (Ferrari). My fawn is Ali I’m representing Toyota Concourse and we are particularized in the scene of manufacturing cars and vehicles. We had cooperated delay other companies in the deceased such as: Suzuki, Intel and GM and we had a considercogent experiment in this scene. We had chosened your concourse consequently it is a guide concourse in this scene. This object is encircling a knee luck betwixt the two companies in prescribe to make-unconcealed new issue to the auto chaffer. This new issue is a car delay two motors and two outer constructions. One motor and construction is by Toyota and the other motor and construction is by Ferrari. The driver can veer betwixt the two libertys as he needs through using the interior arrangement. 4 I social anticipation to possess a contravention in the contiguous week in prescribe to debate some detailed objects. The contravention can be customary in Riyadh on Monday at 9:00 am. I opine that this new object allure close noble roll of receipts to twain of us. With best respects Ali Abdulaziz Toyota Company www.toyota.com.sa 5 Via Emilia Est, 1163 41122 Modena (MO), Italy Mr. Ali Abdulaziz General Manager Toyota Company Dear Mr. Ali, I had ordinary your note and we, in the concourse, are wholly careful in this innovative subject. Tinadequate should be aggravate connection betwixt the two companies in the future. The board of straightforwardors in the concourse approved the subject and are prepared to debate the instituted diplomacy delay your concourse. I opine the contravention date is cheerful and suitable for me and we are discontinuance your honorcogent mark. With best respects and reason. Selien General Manager Ferrari Company www.ferrari.com 6 Toyota tailground: Toyota Motor Corporation is a multinational automaker recollectionquartered in Toyota, Aichi, Japan. In 2010, Toyota populated 317,734 nation earthwide, and was the earth's largest automobile creator in 2010 by issueion. The concourse was set-uped by Kiichiro Toyoda in 1937 as a spinoff from his father's concourse Toyota Industries to result automobiles. Three years prior, in 1934, end stagnant a operation of Toyota Industries, it resultd its pristine issue, the Type A engine, and, in 1936, its pristine passenger car, the Toyota AA. Toyota Motor Corporation assemblage companies are Toyota (including the Scion disgrace), Lexus, Daihatsu and Hino Motors, parallel delay disconnected "non-automotive" companies. TMC is part of the Toyota Group, one of the largest conglomerates in the earth. A key driver atail Toyota Motors’ mollify to amelioration has been the Toyota Production Arrangement (TPS). This column of the firm's competitive force was developed aggravate disconnected decades. As of the deceased 1980s, sundry veers were construct-knownd into the TPS. Some of these, such as length memberation, the use of inter-member buffers and high-tech automation, possess been portrayed as breaks delay TPS set-upations. With virtually no exclusion published accounts on these veers seal delay the condition in the mid-1990s. Established on unconcealed reading and three factory marks, this end exhibit to yield an update on the condition in April 2001. Toyota Motor Corporation operates delayin the Motor miens and car bodies sector. This decomsituation compares Toyota Motor delay three other automobile manufacturers in Asia: Suzuki Motor Corporation (2010 sales of 2.47 trillion Japanese Yen [US$29.78 billion] of which 86% was Four-Wheeled Cars), Honda Motor Co., Ltd. (8.58 trillion Japanese Yen [US$103.46 billion] of which 76% was Automobile 7 Business), and Nissan Motor Co Ltd (7.52 trillion Japanese Yen [US$90.66 billion] of which 93% was Automobiles). Ferrari tailground: The concourse’s fiction authoritatively began in 1947 when the pristine Ferrari emerged from the chronicled factory avenue on Via Abetone Inferiore in Maranello. The 125 S, as it was unconcealed, embodied the emotion and sensuality of the concourse’s contemplationter. Enzo Ferrari was born in Modena on February 18th 1898 and died on August 14th 1988. He fond his integral spirit to knowing and architecture sports cars and, of course, to the footprint. Having been made an authoritative Alfa Romeo driver in 1924, delayin five years he had spent on to set-up the Scuderia Ferrari on Viale Trento Trieste in Modena which assisted deeply gentlemen drivers in racing their cars. In 1938, Enzo Ferrari was appointed recollection of Alfa Corse but give-up the situation in 1939 to set up his own concourse, Auto Avio Costruzioni, which operated out of the old Scuderia architectures. Ferrari exports encircling 95% of its output and is exhibit on 60 chaffers, having officially started on the Indian chaffer in 2011 and on the Israel chaffer in 2012. Its dealership netachievement is disconnectedd into: Europe, Middle East and Africa; North America (the Americas and Canada); Greater China and Far East. Ferrari has 200 dealerships worldwide. Ferrari has built some miraculous cars. Sundry tally that Ferrari has resultd some of the best always. The concourse's loftiest efforts possess been in the supercar chaffer and it 8 continues that lays today delay some of the exoteric lengthup alprepared entity touted as forthcoming classics. Ferrari’s philosophy "architecture the primeval cars in the earth." So it is fitting when you opine of awesome sports cars, one disgrace delayout-delay comes to recollection and that is Ferrari. Everything encircling Ferrari cars is immense, uncommon and recognizable. Performance is miraculous and they are continually dragging the automotive diligence into the forthcoming. For sundry decades Ferrari has been one of the top motor car disgraces. The inadequate schedule of primeval Ferrari route cars isn't a inadequate schedule at all. Ferrari has an uncanny force to result some of the best sports and route cars in narrative. So inadequate are the top 10 Ferraris of the deceased 6 decades, noting that we embody the exoteric Ferrari 458 Italia and LaFerrari in the schedule too. Proposal: 9 The object of this knee luck This knee luck exhibit to extension the issueivity roll of the two companies in the chaffer. It as-well intends to embody the subjects from the two companies to construct-known supposititious newfangledness. In abstracted, it intends to improve chaffer portion-out and fascinate aggravate customers too doubling efforts. Detailed term of the issue The new car allure be availcogent in contrariant colors and bigness. The car allure possess a tenacious two turbo engines, one in the front and one in the tail, that are cogent to yield the car delay the nobleest roll of hurry. The tires are intended to subsist for desire end of times aggravate than ordinary tires. It as-well embodys a guiding individual to agree the instituted arrangement. The car has particular individual to construct the devastate abrupt injurious. The devastate of the car is not mischievous the embracing environment. New characteristics and differences in this issue, how does it disconnected itself from competitors The new issue is very pungent. It has fabulous hurry comparing to competitors. It embodys betwixt two renowned disgraces (Ferrari and Toyota). The new car correlates the start of the two concourse (FT) and the two companies possess considercogent temperament to customers. Target chaffer of your issue 10 The new car (FT) object allure be customary in Japan. Then, the shipping allure be executed to European chaffers, Asian chaffers, Arabian chaffers and all aggravate the world. The new car allure fascinate noble-class customers who are careful in having such advanced stamp of cars. Production and manufacturing of this issue Manuals and spontaneous machines are used to result this car. The materials used in the manufacturing process are recycled from availcogent materials. Also, the car is departure from contrariant steps; starting from the contemplation, forming the construction, installing parts, combining emulatency, painting and testing. Manufacturing the car lasts for encircling four months. Market decomposition: 11 Saudi Arabia is witnessing a hub in automobile chaffer. It had inoculateed unconcealed strategies to improve and renovate this sector. It is set-up that Saudi intercourse is careful in owning the ending copys of cars. The Dominion is opportunity its artisans to all universal companies to entirement and endue in the Saudi chaffer. On the other artisan, the population of Saudi Arabia is increasing delay considercogent and notcogent behavior. The population extensiond delay percentage 24.2%. It reached to 29.195.895. The target customers inadequate allure be males delayin age 20 years old to 45 years. This flake could embody a considercogent percentage of herd who are careful in new and innovative cars in the nobleer class sector. The issue allure be construct-knownd delay considercogent prize in prescribe to close the required roll of entirement and income. However, tinadequate should be contemplation B strategies in prescribe to aggravatecome any complications or problems. From the balancehead chart, it is involved that customers possess increasing attention in automobile accessories and cars in unconcealed. 12 Also, from year to year, the percentage of sales is increasing. The new issue allure close considercogent entirement. It has competitive advantages that are not availcogent in other issues such as; having ending technologies in driving the car, two engines, two constructions, comfortcogent accessories and fascinateive style. The forcible faintness that allure over the movement is the “discontinuance schedule”. Preparing a issue delay such new and involved features allure capture date. It is expected that tinadequate allure be monstrous demand for the issue, so-far, the pliant process of one car captures date. Thus, tinadequate should be forthcoming strategies and contemplations to unfold this problem. 13 The chaffer is ample of competitors such as; Ford, GM, Mercedes …etc. Such competitors possess renowned and tenacious statements of cars. Some customers may pick-out the competitors’ editions of cars. Other companies possess respectcogent temperament and tenacious brands. Despite this object, we look-for that the new issue can occupy the chaffer and allure be the pick-outred liberty to customers. The profession copy populated inadequate is established on creativity and achieving noble roll of issueivity and description. Depending on the new indicators, the object allure close continuous development. The deep object is to inoculate exposition diplomacy in prescribe to find new regions all aggravate the earth. Finally, tinadequate should be entire libertys to curb the chaffer and agencyle all embracing factors. Benefits: To the customers 14 Customers who are going to buy the new car allure profit from its contrariant advantages. By buying the car, they allure hinder money as the car allure be construct-knownd delay reasoncogent prize in abstracted to like its voluptuousness title. The new issue has sustainable, relicogent and cost-effective behavior. It is built on customers’ compensation and construct-known tenacious deed through a commercially vicogent construction. The new car allure authorize the customers to be prepared for any challenges. Also, tinadequate allure be availcogent deeptenance centers all aggravate the dominion to authorize customers to get the required benefits amply. To the companies Through establishing the new issue, twain of the two companies can find noble roll of receipts and incomes. Tinadequate allure be forthcoming contemplations to swell all aggravate the Kingdom. The new car allure close noble chaffer portion-out and allure emulate other disgraces. The two companies can swell globally and unconcealed in other countries. It can inoculate ending issue lines to construct-unconcealed noble description issue in abstracted to consider the chaffer needs and comply delay them. Timeline: 1 2 3 4 15 Studying the automobile chaffer amid and outside KSA Designing a contemplation to cooperate betwixt the two companies for five years 1/7/2017 2/7/2017 5 Evaluating the entirement procedures to strengths and weaknesses in prescribe to yield the required strategies. 7/7/2017 Meetings betwixt the two parties encircling the shipment, equipment 4/7/2017 Manufacturing process including the factory, workshops, stores, branches 5/7/2017 6 7 8 Benefiting from social media networks and Establishing branches all aggravate the Kingdom Allowing the customers to experiment the car Calculating revenues and estimating receipts 11/9/2017 30/12/2017 20/7/2017 9 Keep communicateed encircling customers’ feedback 1/1/2018 Marketing contemplation: Objectives:  To propel campaigns to communicate customers encircling the new issue. 16  To improve the new issue chaffer portion-out.  To close receipts in the contiguous few years not abrupt than SR 10 favorite.  To fascinate aggravate stakeholders for the concourse. All such objectives should be closed delayin a end not aggravate than five years. Market landscape The issue allure be construct-knownd to a chaffer that doesn’t possess the similar issue. The rivalry allure be very low as the new issue has forcible competitive advantages. I allure Target contrariant geographical chaffers at abode or abroad; use contrariant sales channels, such as onlength or straightforward sales; target contrariant assemblages of nation, perhaps delay contrariant age, gender or demographic profiles from my customary customers; and use the chaffering mix to learn how to resituation my issue. The sales allure extension from one year to another due to the efforts and swelling the chaffer. The chaffering budget allure be 1.000.000 SR disconnectedd into contrariant sections including; advertisements, brochures, roll up and other notoriety materials. This allure occur atail extending the issue by pliant contrariant variants, or repackage existing issues; developing cognate issues or benefits; and improving customer benefit or description. Track chaffering activities I allure flourish customary steps such as; developing a new chaffering diplomacy to encourage aggravate nation to pick-out my issue, or to use aggravate of it; construct-unconcealed a loyalty 17 scheme; propel prize or other particular adduce promotions and extension sales force's activities. Tinadequate allure particular team for this business. The object allure close considercogent entirement in inadequate end and find to the required roll of receipts. Responsibilities The two companies are under obligation for complying delay customers’ needs and providing the chaffer delay the required issue and inabundant emulatency. On the other artisan, there should be strategies and contemplations to yield noble roll of insurance to the car owners. Also, the new knee luck should find dogmatic exoteric effigy in prescribe to close the required roll of movement and harvest. Financial Plan: 18 In this object, Ferrari and Toyota are going to make a car delay particular and innovative features. The new car has two constructions and two motors and the owner can veer betwixt the two constructions and the two motors as he desires. The end of introducing the issue is nine months starting from July 2017 to June 2018. The receipts finded from the object is changing according to the contrariant periods of date. In the pristine month, July, tinadequate was no receipts it is at equilibrium, as there weren’t any receipts and finds in this month. In August, the receipts rose partially until reached to SR 3 favorite. September, the receipts extensiond delay absolute measure until reached to SR 4 favorite. However, the receipts became agricultural in October, November and December delay prize SR 5 favorite. Then the receipts rose sharply until finded to SR 8 favorite in January 2018. Later it extensiond partially to SR 10 favorite in February, howalways it demolish sharply to SR 6 favorite in March. Finally, it extensiond ghostly until reached to SR 9, 12 and 15 favorite in June. Conclusion: 19 This knee luck is held betwixt Ferrari and Toyota. It intends to yield the chaffer delay the ending statement of miens. It is a forcible object that can close noble rolls of receipts. The two companies exist on its global temperament that constructs it cogent to aspect any rivalry and constructs it prepared to aspect any challenges. Depending on the balancehead mentioned strategies, the new knee concourse had situationed itself in a noble measure delayin other interdiplomatic companies. It entirements just to defend this locate and to close aggravate and aggravate movement. The new knee luck can pay immense amounts of money in prescribe to distribute in the most expressive events to extension its popularity and chaffer portion-out. References: 20 http://worldpopulationreview.com/countries/saudi-arabia-population/ https://www.google.com.sa/search?safe=strict&biw=1242&bih=602&tbm=isch&sa=1 &q=Saudi+Automobile+Market+statistics&oq=Saudi+Automobile+Market+statistics &gs_l=psy-ab.3...2056.4793.0.4920.0.0.0.0.0.0.0.0..0.0....0...1.1.64.psyab..0.0.0.2fJwE8BXTOM#imgrc=wd0rMyXlnLBSuM http://corporate.ferrari.com/en/about-us http://auto.ferrari.com/en_EN/ongoing-heritage/company/ http://auto.ferrari.com/en_EN/ongoing-heritage/company/history/ http://corporate.ferrari.com/en/about-us/history https://www.ferrari.com/en-SA http://www.revtothelimit.com/ferrari.html http://www.toyota-global.com/company/ http://www.toyota-global.com/company/profile/ http://www.toyota.com.au/toyota/company http://www.reuters.com/finance/stocks/companyProfile?symbol=TM 21 ENG 202 Organization of Final Draft fo ...
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