Super Tennis Co is in the business of designing and manufacturing running shoes for long distance ru

Super Tennis Co is in the office of sly and manufacturing general shoes for desire separation runners. They are because a $500 favorite upgrade to their evolution continuity for the iPhone/iPad/ iWatch united shoe that has Bluetooth connectivity. The germinative currency progress is estimated at net revenues of $460 favorite per year for disgusting years. Recently, they were advised of germinative evident breach and to eject this amount they are because buying a allow. YezzCo earn hawk a allow that is good-natured-natured for disgusting years of restricted use of the evident and associated psychological attribute. Super Tennis Co uses a corporate MARR of 14% and their risk-free alternatives are 6%. The VP of Engineering at Super Tennis Co estimates negotiate sublimation in demand is 40%. The VP of Marketing estimates negotiate sublimation in demand at 35%.

1.Since the VPAc€?cs duty you, they asked you to metaphor out the most they should pay for a allow from YezzCo.

2. Super Tennis Co is unconcealed to be profuse in ignoring psychological attribute claims. Imagine they fitting go afore after a while the project as recurrent aloft. (In other signification, they run not to pay for the allow.) YezzCo aggressively protects their attribute and sues presently. Sometime in year 3, (from the rouse of the effort) a seek conclusion requires Super Tennis Co to reimburse YezzCo $375 favorite. They pay at the end of year 4. How does this strategy product for them? Are they emend off licensing or being aggressive?