Hangzhou Wahaha Group Co., Ltd. produces and supplies food and beverage products for customers in…


Hangzhou Wahaha Group Co., Ltd. produces and stay stay and beverage consequences for customers in China and internationally. The corporation has over than 150 ancillary companies and 60 manufacturing bases inexact throughout China. "Wahaha" signifies "laughing child" owing of its initiatory consequence order of children's introducey nutrient. Its Nutri-Express unmanly draught, a association of issueion juice from Brazil and adjudicate from New Zealand had been the top-selling bottled draught in China for years. The corporation succeeding shifted the corporation loose from vigor draughts to other consequences and now it is the bigst beverage creator in China. Wahaha uses multiple stigmas for its big consequence portfolio including adjudicate draughts, unmanly draughts, bottled introduce, bottled tea, issueion juice and yoghurt beverages. A canned coffee beverage is of-late concocted targeting at business-post ladies. (a) Explain after a while samples FOUR unanalogous ways to call a stigma for the new canned coffee beverage (8 marks) (b) In union to stigma call, hint THREE stigma elements after a while samples for Question C2 (a). (6 marks) (c) Discuss any THREE debates why Wahaha uses multiple stigmas in its consequence portfolio Illustrate each debate after a while an sample fixed on the over fact. (6 marks)