SAFEJOURNEY 1. Introduction Since the reversal of diesel engine ethnicality has got new size in their severicipation of livelihood modes i. e. the cultivation. Most influential luck thereby was that men got the disturbance. These diesel engines gave fashion in sundry. In rapture sector the barb car/coach were demonstrateed replacing by motorcars of irrelative sizes and fashions to fit the wants of ethnicality. The individualization of petrol engine has tenacious the objurgate. In the confer-upon era nobody can delineatione apprehend of forsakeing the elements of raptureation owing the companionship has befit too fur trusting on this.
But quiescent tshort is a tenor. The tenor lies delay the technology. Nobody can arrogation that these technologies mould never fall. Due to unreflective drawback, frail resources-of-support, aggravateuse, aggravateage, abuse etc these fallures betide. Though we are cognizant of these and may captivate counteractive and reactive measures to forsake those lies but these fallures are quiescent day-to-day phenomena. Apprehend environing a lie – wshort your indivisible demeanor befits out of manage on the way in a foreign situate. If so, what is the redress? Tshort are some parcelments by the Government.
However, that could not win the credulity of the collective. Thus, in our contingency, this sight is quiescent fostering uncared. The acute investors could own attested the want of protection in such lie in numerous countries. The exertion of our new use oriented tenacious Safeexcursion is to anxiety these sights. The rework-out of this guile is to awaken the strategic and lieal sight of the tenacious and convergence commerce property, commerceing mix and thereby resolve a elaboobjurgate commerceing guile of the tenacious. The drift of this guile mould be frail to the subjoined: Concept Harvest Arrangement • Troop Description • Strategic Partition • Lie Partition • Commerce Property Convergence • Marketing Mix • Financial Partition • Construction • Implementation • Evaluation and Regulate Period produceulating the guile chiefly our exertion is to haughtylight the concept harvest parcelment, superveneed by the orientation delay the troop. Then Mission, goals and kernel accommodation of the construction mould be mellow inferior strategic severition. Thereafter, analytical sever of the guile mould enbar – SWOT, perseverance, antagonist, troop and customer severition.
The commerce, property and financing extrinsics of the construction and so target commerce identification mould be the solution of the property commerce convergence. This sever mould so remark the Sole Selling Prolie [USP] and lieing guile of the construction. Then inferior the commerceing program 4 P’s i. e. commerceing mix mould be graphic. The financial severition and construction’s guilened set up mould be discussed superveneed by the toolation guile. Finally, the evaluation and regulate measures mould be pen-pictured. We own carried out a elaboobjurgate con-over, which was a coalition of primitive and minor facts severition and experimental con-over.
Our touch style was largely in the produce of indivisible interviews delay the suitconducive professional of the unlenient pattern, and collecting collective views associated to this sector. We own so conducted the commerce contemplate deliberately, carried out sundry statistical analyses by testing cognate hypotheses. Collection of associated facts from Bangladesh Road Rapture Pattern and Bangladesh Police [commerce regulate] were so a sever of the contemplate. Thereby, we own endow it is practicconducive to labor-for the victims of the roads. 2. CONCEPT DEVELOPMENT PROCESS 2. 1 The Property Generation
Bangladesh is a third universe developing province. The province’s GDP is not manyly hopeful. Therefore, the mass cannot constantly exertion to own all chief artisan / infamy new demeanors of any ranks. The used demeanors are not constantly original and manyly endow to be out of manage. Moreover, frail infrastructure of the province has so tenacious rule to suit such fallure – a deadly clothing is not so an separation to it. The parcelments adduceed by the Government to aid such contingencys are manyly face to be irregular, interval consuming, sumptuous and falled to win belief.
Thus, tshort is constantly a want to aid those victims in anticipations of unreflective, medical, psychological and exigency protection. This led us to originate the property of a use construction to aid in this judgment. 2. 2 Concept Harvest The concept of providing compulsory use by Safeexcursion is to own enumeobjurgate of Way Ductile Patrols [HMP] and Static use apexs at symmetrical intervals. Maintaining a original message network, our teams mould be denominated by our computed customers and in solution, mould be preferconducive to arrive-at the disgrace delayin 30 minutes. Use impeach mould be self-possessed depending upon the position of protection restoreed.
Membership mould be adduceed on the account of annual reinforcement. 2. 3 Nature of Use Safeexcursion mould own the talent to adduce the subjoined uses: Slight layer mend labor on the disgrace. Medium layer mend labor at the static use apexs (Towing facilities mould be enclosed) Large layer mend labor at the zonal laborshops (Towing facilities mould be enclosed) Availconducive at the static use apexs. On fawn. Chief aid mould be supposing on mode. <> Evacuation aid:Will be supposing on exigency account. 2. 4 Investment/Benefits/ Commissions/ Business-post 2. 4. Boarding Concept 1Invest to donation demeanors, mend machineries, practiceousness of Acme functions, zonal laborshops & static use apexs. Concept 2Invest to demonstobjurgate plastic message network. Concept 3Invest in acquiring required manpower. Concept 4Invest in prefermental and collective activities. 2. 4. 2 Benefits Concept 1Earnings from aggregation impeachs. Concept 2Earnings from use impeachs. Concept 3Earnings from impeachs of exigency aid. 5. Interval Frame Concept 1To procure uses level the clock. Concept 2To arrive-at the disgrace delayin 30 minutes superveneing fawning.
Concept 3To procure medical and exigency aid as and when required. 6. Enumeobjurgate of Outlets /Service Points Concept 1To parcel use facilities in the greater ways. Concept 2At slightest two ductile guardians inferior each static use apexs. Concept 3Static use apexs are to be demonstrateed perfect superveneing 70/80 km. Concept 4Zonal functions are to be demonstrateed neighboring the greater cities. Concept 5Head function is to be demonstrateed at Dhaka. 3. Troop Description 3. 1History Although it is new for the province relish Bangladesh, use construction as Safeexcursion is not a new risk in the universe.
In Germany, tshort is such an construction disclosed as “Allgemeiner Deutscher Automobile- Club” in incomplete ADAC unobstructed for balance than 40 years. Earning the belief and credulity of the collective is the chief and chief criteria for most of the affair-postes luck. If one can terminate it, other sever of the affair-post befits fur easier. The newly demonstrateed tenacious Safeexcursion is the chief in Bangladesh in this arena. 2. Indicate The juridical indicate of the tenacious is SAFEJOURNEY BANGLADESH PRIVATE LIMITED and the motto of Safeexcursion is Use Guaranteed... 3. Purpose
The resolves of Safeexcursion are stretching as supervenes: ? To procure character mend and retrieval uses to the demeanors on the prescribed ways. To aid the inferior remarked uses in exigency: a. Providing Chief aid to the clothing Injuries. b. Evacuating the solemn contingencys to the neighboringest hospital/ clinic. c. In contingency of vicious act, providing aid by informing way Guardian Police. d. To procure raptureation use to anyone on acquittal barely in exigency contingencys. ? In advenient we guile to restore our message netlabor facilities to the rapture companies. 4. Professional Activities
Safeexcursion has demonstrateed her excursion to labor-for the victims of the roads and beings in emergencies. On receiving the fawn from the customers our regulate rank mould bar the substance and misexpend subsidence to the legitimate zonal function and / or static apex custody divisional function known. The zonal function or static apexs mould than trodden the neighboringest Way Ductile Guardian (HMP) to the disgrace. HMP, upon modeobjurgate study mould restore exertion to mend the compulsory defects. If the contingency appears to be proportionately arduous, the demeanor mould be towed to the appertaining static apex.
Likewise, greater contingencys mould be artisanled by the zonal laborshop. In isolated contingencys, on gist of the compulsory mend jobs the customer mould pay the jaw prepared by HMP as per prescribed compute chart. The components mould get the abatement if he/she enjoyes the Safeexcursion ID Card. In contingency of greater / arduous contingencys the customer may pay in the acme function or any of the zonal functions. A diagrammatical confer-uponation of professional activities is as in Appendix A 3. 5 Construction It is qualitative to own a very courteous structured organisation to terminate the luck in any skin of affair-post. Thus, Safeexcursion has captivaten all out exertion o constitute twain the professional and professional sights in manage to fix a character use, fasten and unbroken offspring of instruction, cheerful administration, melioobjurgate confederacy and fraternity. Therefore, aggravateall guilening, organizing, needful and regulateling sights of Safeexcursion are vested on the acme function. Inferior acme function tshort are sundry functions for faceing superveneing the professional perspectives of the tenacious. Moreover, our use areas are disjoined in three divisions. The divisions are manyly subdisjoined into area/zones to own a melioobjurgate regulate of the professional perspective of our organisation.
However, a top of Professional Organisation of Safeexcursion is graphic in Appendix B and Professional Construction of Safeexcursion is graphic in Appendix C of this guile. 6. Advantageousness and Enumeobjurgate of Outlets/Service Points We own adduceed moderately three greater track of the province. The tracks are as supervenes: • Dhaka – Chittagong Road • Dhaka – Bogra – Rajshahi Road • Dhaka – Jessore – Khulna Road Our acme function is located in Dhaka, since the Divisional functions are in Chittagong, Bogra and Jessore. Top of the Zonal Workshops, Static use apexs and outlets are confer-uponed in Appendix D of this guile. . 0 STRATEGIC ANALYSIS 4. 1 Mission Reaching our customers delay in 30 minutes superveneing fawning at anyinterval on the ways when someone gets accumulate delay his/her demeanor and mend it to property him/her stretch trustworthy. 4. 2 Objectives 4. 2. 1 Financial Extrinsic • To win an annual objurgate of retaliate on boarding at 20%. • To Property Acquisition 20% aggravatecrown sales. • To impoverish the aggregate of boarding haughty wshort practicable. • To earn 3500 components by year 5 • To arrive-at at the breakplane apex by year 5 • To terminate 80% of the commerce distribute by year 2008. 4. 2. 2 Marketing Extrinsic • To mend 30 demeanors per track each day. To procure melioobjurgate character use than the mitigated antagonists. • To procure remarkconducive and intervally mend • To terminate tenacious infamy indicate. • To demonstobjurgate preferconducive and independent use outlets at each 60-80 km intervals. • To fix spacious geographic coverage than rivals’ and mitigated antagonists. • To fix loftier delineatione of customer recompense. • To procure frail chief aid and raptureation to clothing injuries to extension collective compute. 4. 3 Kernel Accommodation and sustainconducive competitive habit Kernel accommodation resources the luck of telling competitive habit by a tenacious aggravate its rivals.
Our kernel accommodation mould be arrive-ating in interval to the customers and providing uses of melioobjurgate character than our antagonists. 4. 3. 1 Reaching in interval to the customers: We mould own enumeobjurgate of use centers each superveneing 60-80 km. So, any one fawning us aggravate ductile/ T & T phone, we mould fix our interway delay in 30 minutes. This mould property the customers stretch trustworthy and assured environing our construction. 4. 3. 2 Providing melioobjurgate character use: At confer-upon our deep antagonists are the old primeval roadside or sub-elegant grounded mend laborshops. Our uses mould be supposing in interval delay the impart-among equipment and of way we mould deeptain our character. . 3. 3 Chief habit: Though tshort are enumeobjurgate of mend laborshops but we are the chief to procure on fawn uses on the ways delay constant accelereprove and responsibilities. At confer-upon we don’t own fur tenacious antagonists, but delineatione new antagonists invade, we mould own customer’s preferences as we are the chief in this affair-post. We mould already own lot of components and stop the interest distribute of the commerce. 5. 0 SITUATION ANALYSIS 5. 1 SWOT Partition 5. 1. 1 Strength: Deep strengths of "trustworthy excursion” are attested as supervenes: 5. 1. 2. Weakness: The frailnesses are as supervenes: affair-post is grounded on happenings of some delineationetualities . 1. 3. Opportunity: Opening resources wshort the troop can opeobjurgate acquisitionably. The Opportunities of trustworthyJourney are as supervenes: 5. 1. 4 Threat: The happenings which may originate impediment in achieving our affair-post extrinsics are as supervenes: 5. 2 Perseverance Partition “SateJourney “is a use oriented construction. Tshort are numerous others who procure the identical uses to the customers. Tshort are numerous laborshops located in the countrified, countrified or elegant areas. The countrified or countrified grounded laborshops are old primeval, that doesn’t own any prolific regularity of identifying the tenors and mending those.
Tshort are few big sized laborshops in the city areas but they just procure on fawn use. They so don’t own an prolific way of traffic delay the customers. As a perfect in the perseverance nobody is stoping independent sovereignty. ‘Safe Journey’ mould invade the affair-post because the sights of engaging customers’ judgment. The antagonists mould not move its exercise and affair-post extrinsics. The persomal laborshops are frail but bar antagonists. City grounded use centers are tenacious but aloof antagonists, so ‘SafeJourney ‘mould enjoy closely impropriation in the countrified ways and relishly to aspect absolute two-of-a-trade in the elegant areas. . 3 Antagonist Partition 5. 3. 1 Infamy Competitor: SafeJourney is the chief troop to procure ductile mend use and labor-for the customers delineatione in the foreign situate on the haughty ways. Thereby at confer-upon we don’t confront any infamy antagonist of ours. 5. 3. 2 Perseverance Competitor: Our use is grounded on mend uses of the automobiles. Tshort are numerous other slight or big laborshops providing the identical skin of uses. So they are our perseverance antagonists. 5. 3. 3 Produce Competitor: This use procures the want for trustworthyty on the haughty ways by mend and deeptaining demeanors.
Tshort are few other laborshops other than autoductile laborshops that so pushout some rank of mend labors relish motor cycle or bicycle mend. They are our produce antagonists. 5. 3. 4 Common Competitor: Ours common antagonists would be anyone portico aexpansive our customers. The roadside restaurants, uprise demeanors, collective raptures are few of our common antagonists. 5. 4 Troop Partition Our troop mould own enumerates of static apexs (use centers) each superveneing 60-80 km interval on the ways. Those static apexs mould redeep inferior trodden regulate of Acme function located at Dhaka.
We mould so own functions in other greater cities. They mould chaffer delay aggregation, complains, suggestions for exercise and advenient exlie of the affair-post. 5. 5 Customer Partition 5. 5. 1 On the account of buying Roles 5. 5. 2 On the account of customer Buying Action Our use falls in the complicated buying action bunch as it is a haughty involvement use. Customers normally don’t supervene to the laborshops original they want it. Repeatedly for aggregate-year aggregation one has to pay Tk5000. Thereby, it is a use that involves a cheerful aggregate of coin. Customers mould apprehend twice to be a component of Safejourney.
Thus, our customers buying mould supervene complicated buying action. 6. 0 MERKET PRODUCT FOCUS 6. 1. Financial, Marketing and Use Extrinsic 6. 1. 1 Financial Extrinsic 6. 1. 2. Marketing Objective. 6. 1. 3. Property / Use extrinsic 6. 2 Target Commerce 6. 2. 1. The Selection of Target Commerce The Underlying logic and theory dictated us to choice the inequitconducive target commerces: 6. 2. 2. Commerce Segmentation To compass the extrinsic of our affair-post guile, bases for our commerce sectionation is Demographic and psychographic rudiments. Inferior the demographic, the section variables are collective adjust and profession.
In collective adjust the remarkconducive adjust and remarkconducive intermediate adjust is our focal apex. And inferior profession we own largely convergenceed to the affair-post adjust. Inferior the psychographic bases we own considered the collective computes to be our deep section variables. Mass who are haughtyly solicitudelessness unlenient and haughtyly interval unlenient are the apex of energy short. 6. 2. 3 Inequitconducive Target Bunch Basing on our logic/ theory, our commerce sectionation has led us to choice the subjoined inequitconducive target bunchs as our customers: Private car owners. Business-post adjust traveling in indivisible/ professional car.
Taxi cab companies Rapture owners/ Agencies. The target bunchs as per the sectionation can be categorized as inferior: |Market section |Customer bunch | |Market section 1 |Private car owners | |Market section 2 |Business adjust | |Market section 3 |Transport owners/Agencies, Taxicab companies. 6. 2. 4 Effectiveness of the Targeted Commerce Segment. Effectiveness of the sectionation can be measured using five adapted criteria. These are Measurability, Substitutability, Accessibility, Differentiability and Actionconducive criteria. Testing of our sectionation grounded on these criteria is shown as inferior: Commerce Section |Measurconducive |Substantial |Accessible |Differenticonducive |Action-conducive | |MS 1 |Very Cheerful |Large and haughtyly |Easily Accessible |Good |Effective and | | | |useful | | |practicconducive guile can | | | | | | |be produceulated | |MS 2 |very Cheerful |Large and Useful |Accessible |Good |Effective and | | | | | |practicconducive guile can | | | | | | |be produceulated | |MS3 |very Cheerful |Very Large and acquisition |Accessible |Good |Effective and | | | |conducive | | |Feasible guile can | | | | | | |be produceulated | 6. 3 Apex of Difference One of the most influential rudiments for hurling any new property/ use is the apexs of irrelativeiation. We mould irrelativeiate our use from the antagonist in deference of use, personnel and representation irrelativeiation. 6. 3. 1 Use Differentiation The key to luck of our affair-post mould lie in adding compute to the uses and faithful proficiency of character. SafeJourney mould irrelativeiate its use from others in deference of subjoined attributes: Ordering Tranquility |Any one confrontment the tenor in way can largely fawn us | | |barely making a phone fawn. Want not to captivate the vexation of | | |minute alevel miles unitedly for someone leaving the | | |demeanor in hesitation. | |Delivery |The ductile laborshop of SafeJourney mould be committed to work-out | | |the tenor in a acceleratey style delay abundant anxiety and | | |accuracy. |Special use and Means-of-aid |Any one fawning SafeJourney for a unreflective tenor of | | |vehicles mould be supposing delay bountiful wriggle fall absterge to that | | |demeanor and the arrogance mould be supposing that any elevate | | |tenor for identical discuss mould be dedicated bountiful use in that | | |top excursion. | 6. 3. 2 Personnel Differentiation ‘SafeJourney’ mould mould a tenacious competitive habit by developing a meliorate-skilled mass. For compassing this we mould emphasize on the subjoined sight: Competence: The engineer/ mechanics of ‘safeJourney’ mould enjoy the required expertness and reapments to chaffer delay any unreflective/ technical tenor of any sign of demeanor. The mechanics mould be bunched in such style so that they can chaffer delay any tenor of the moveed demeanor for which they are denominated for. ? Courtesy: The employees of our use mould be skilled to beown in a cordial, deferenceful and consideobjurgate style in solution to any tenor dedicated by the customer. ? Credibility: The praise of the use mould be familiar by providing compute objurgate card from the troop along delay the inequitconducive personality card for the employees. ? Responsiveness: The Troop mould own a shrewd solution in any fawn by sending the ductile laborshop delayin half an hour on the disgrace. Communication: ‘Safejourney’ mould conceal the regularity of communicating environing any tenor/ observes by giving a observe card period solving the demeanor tenor. This mould be used by the conduct for elevate proficiency of use. 6. 3. 3 Representation Differentiation Our use mould impart-among abundant argument on edifice an representation of shrewd and character use. To do this, we mould straightforward our messages in dispositions, written and audiovisual resources, irrelative delineationets and so by employee action. 6. 3. 4 Sole Selling Prolie (USP) This is the rudiment which mould entice the customer to confirm our use rather than the antagonists. We mould concentobjurgate on the subjoined USP of our use. Caring environing customer's interval. Greater care on trustworthyty measures. Chief to procure original ductile mend/ retrieval use in the province. 6. 4 Positioning To compass a conspicuous lie in the customer’s judgment we mould impart-among abundant argument on our sole selling affirmation. We mould originate an representation of the troop by promoting the property "SafeJourney--for mass who anxietys environing interval and trustworthyty". 6. 4. 1 Positioning administration For compassing the desired lieing in customer's judgment we mould incorposcold the wrap avail administration. We mould arrogation two avail in this judgment: The constantest. The trustworthyst 7. 0 MARKETING PROGRAM 7. 1 Use Administration 7. 1. 1 Sign of Use This is a practiceousness use for providing ductile unreflective/ technical aid to the demeanors confrontment tenors in ways.
This mould fix a shrewd and lenient use which mould tolescold the travelers to arrive-at to their use trustworthyly delayout putrefaction the interval. 7. 1. 2. Features of use The use mould be supposing twain in aggregation and non aggregation account and own the subjoined features to procure: Mend and Retrieval a. The chief exertion mould be dedicated to arrive-at to the disgrace delay ductile laborshop by half an hour of receiving any fawn. b. The deep exertion mould be in mending the demeanor on disgrace as shrewdly as practicable. c. Proportionately arduous contingencys mould be artisanled by the static use apex d. In contingency of greater arduousies the non-interference mould be dedicated to at-liberty the demeanor to the desired use superveneing compulsory mend labors. Exigency Use a.
Providing chief aid to the clothing injuries. b. Evacuating the solemn contingencys to the neighboringest hospital/ clinic. c. In contingency of vicious act, providing aid by informing way Guardian Police. d. To procure raptureation use to anyone on acquittal barely in exigency contingencys. Message use a. The troop mould demonstobjurgate an inside message regularity for its exercise. b. The troop mould restore this address to be used by the rapture companies on the account of acquittal. 7. 1. 3 Infamy Indicate The infamy indicate of the use is dedicated ‘SafeJourney. ’ This is produced to originate a favorconducive infamy representation and infamy contempt by adding the trustworthyty as a perceptive offspring.
All compulsory peril and prodisturbance activities mould be produced to upstop the irrelative attributes, avails and computes cognate to the infamy. 7. 1. 4 Distinctive / Forthcoming Use adduce To originate favorconducive dogmatic solution to the judgment of customers the subjoined distinctive adduceings mould be kept: ? The anticipation mould be kept to procure bountiful wrigglefall absterge for the demeanor wshort conducive. ? Once dedicated use by any ductile laborshop the bountiful use answer-for mould be dedicated if any tenor aspectd for identical discuss in that excursion. ? For traffic delay the exigency lie, the use mould be restoreed 24 hours. 7. 1. 5 Sources of Economical severs Contacts mould be made delay the verified chafferer of sundry motor severs to conceal the yield of economical severs adapted.
The aggregate of the sundry economicals severs catalogue mould be ruled basing on the mode. 7. 2 Compute Administration 7. 2. 1 Register Compute Paleness in affair is considered as one of the most influential offsprings of our affair-post cunning. To deeptain the praise and paleness, register compute of all signs of use mould be kept/ hanged delay the ductile use team and other use capital. The register compute mould be so published in the delineation in imimsculpture resources. A incompleteness unwandering impeach of Tk. 250 mould be impeachd for perfect demeanor fawning for use. Other impeachs mould dissimilate basing on the energy of the job. A mould of register compute is shown as inferior: PRICE LIST SERIAL NO |SERVICE DESCRIPTION |PRICE | | | |(In Taka) | |01 |Call impeach |250 | |02 |Membership Reinforcement |5000 | |03 |Servicing |250 | |04 |Oil alter |100 | |05 |Air Lock Clearance |250 | |06 |Fuel sequence Clearance |250 | |07 |Tappet Clearance |800 |08 |Cylinder Acme Leakage Mend |1000 | |09 |Timing |2000 | |10 |Spark Plug Alter |600 | |11 |Self Starter |500 | |12 |Fuse Box |100 | |13 |Carburetor Cleaning |200 | |14 |Gear Box Mend |500 | |15 |AC cross-examine Mend |300 | |16 |Break Mend |500 | |17 |Steering Gear Mend |500 | |18 |Electric Circuit |250 | |19 |Lighting |250 | |20 |Spare severs |As per mkt compute | 7. 2. 2 Abatement To Extension the aggregation enumeobjurgate and entice the customers a 65% abatement mould be dedicated to the components of trustworthyJourney. 7. 2. 3 Regularity of acquittal The Acquittal regularity mould be on the account of coin acquittal anteriorly at-libertyy. However, the acquittal may be made at any zonal / area functions so. 7. 2. 4 Irrelative Compute administration. We guile to incorposcold irrelative compute strategies in irrelative lie. ? At Launching Stage.
As this is a new use in this province, our troop being chief to invade in this affair-post mould own a chief habit. And as we mould not own any infamy antagonist at this position so we mould incorposcold require plus cunning at this position. The certainty led us to supervene this cunning is the depute cognizantness property which tells that customers are hither compute perceptive when they are hither cognizant of deputes. ? At Infamy competitive Stage. In Infamy competitive position it is relishly that new entrants mould so supervene in this affair-post. If we aspect challenges by the new entrants in anticipations of compute administration, we mould aspect this by adding new computes and melioobjurgate character through balance prefermental activities.
As the new entrants are relishly to aspect large aggregate of modeobjurgate boarding outlay, it is relishly to be arduous for the antagonists to gripe our telling commerce distribute. Repeatedly a bulky aggregate of enrichment in the affair-post mould supervene through the aggregation reinforcement which is dedicated aggregate-year. So due to involvement of haughty switch aggravate require customers are hither relishly to switch aggravate to new antagonists. ‘The arduous comparison property’ of compute sensitivity so aids our administration as it speaks -- customers are hither compute perceptive when they cannot largely collate the character of deputes. However in this position we may own to go for the compute cut administration basing on the commerce mode. 7. 2. 5.
Pricing Style Basing on the commerce contemplate and the product of our theory we own used a coalition of twain perceived compute pricing and going objurgate pricing style to choice our compute. 7. 3 Prodisturbance Strategies Prodisturbance is considered as one of the highest commerce engaging rudiment to extension the sales of own property/ use. It consists of irrelative prodisturbance mix i. e. delineation, Sales Promotion, Indivisible Selling, Trodden Selling and Collective Relation (PR) . The prodisturbance activities so varies basing on the property/Service morals cycle through which a property/ use supervenes from commendatory position to enlargement, manliness and at terminal at subdued position.
So our prefermental earnestness mould so dissimilate in solution to irrelative morals cycle of our use in subjoined ways: 7. 3. 1 Commendatory Position In this position our deep administration mould be to originate the customer cognizantness environing the infamy indicate of our use. Since the use involves the complicated buying action, the deep argument mould be dedicated to the imimsculpture resources. The prefermental activities enclose: Symmetrical delineation in daily newstractate and magazines. Using Billboard in the publicing and departure of the petrol cross-examine. Using Billboard in ways delay many intervals. In TV and radio haughtylighting our USP during the interchangeable slot. ? Providing enticeive and colorful posters, calendars etc to the car sales capital. 7. 3. 2 Enlargement Stage
At this position the administration mould be to originate infamy contempt to conceal the confer-upon customers affable and to entice the new customers. This mould be produced as supervenes: ? Differentiation delineations in twain imimsculpture resources and audible resources frequently. ? Originate compute fetter for the material components by sending slight gifts relish calendars, cards etc containing the infamy disposition Arranging irrelative signs of PR programs. 7. 3. 3Maturity Position At this position the administration mould be to conceal the mass cognizant environing our property by sundry endureder delineation and other programs It encloses: Difference delineation in twain imimsculpture resources and audible resources. ? To extension infamy preferences providing delineation delay celebrities. Arranging sundry PR Programs.
Sponsoring irrelative games/ sports cultural programs etc. 7. 3. 4 Decsequence position Starting from the manliness position in-advance, the aggregate of our commerce distribute is relishly to convert. At decsequence position it mould serve to impoverish balance. But the ethnical psychology environing interval and trustworthyty mould constantly insist. The commerce is so relishly to enlarge. Plane though, the troop may aspect arduousies due to balance enumeobjurgate of antagonists. To aggravatesupervene the tenor, the subjoined administration mould be incorporateed: Providing new features to the customers by making irrelativeiation. Giving reminder delineation twain in imimsculpture and audible resources Arranging PR programs using affable customers etc. 7. Placement (Distribution administration) The Placement administration is very influential to fix that the troop’s property/ use are passed through the fit document to terminate the extrinsic of the troop. 7. 4. 1 Places to Work-for Initially the use mould be demonstrateed barely in three influential tracks. These tracks are: Dhaka - Chittagong ways. Dhaka – Jessore - Khulna ways Dhaka – Bogra- Rajshahi ways Subsequently basing on the feedtail and commerce mode the enumeobjurgate of tracks mould be extensiond. 7. 4. 2 Document Strategies The document of our use mould be trodden. ? Acme function -Zonal use capital - Static Point- Ductile use laborshop We mould so extension the enumeobjurgate of zonal functions/ use capital to most of the confine towns. ? We mould so earn the persomal accomplishment to act as the persomal representatives in zonal functions. ? The top arrangement document is graphic in Appendix E. 8. 0 FINANCIAL DATA AND PROJECTIONS | | | | | | | | | | | | | | | | | | | | | |8. Modeobjurgate Boarding | | | | | | | | | | | | | | | | | | | | | | |Fixed Outlay | | | | | | | | | | | | | | | | | | | | | | |Item | | | Tk in Lacs | | | | | |Construction/Office | | |7 | | | | | |Office Furniture | |7 | | | | | |Vehicle Procurement | |223. 4 | | | | | |Tel/Mobile | | |9. 4 | | | | | |Tools and Equip | |25 | | | | | |Prodisturbance | | |10 | | | | | |Training | | |3 | | | | | | | | | | | | | | |Total | | |284. 54 | | | | | | | | | | | | | | 8. 2 Every-year Outlay | | | |Tk in Lacs | | |Salary | | |85. 3 |Details Shown in Appendix F | |Tel Bills | | |9. 48 | | |Fuel | | |35 | | |Rent-Office/Outlets | | |81. 4 | | |Prodisturbance | | |12 | | |Electricity/Gas/Water |5. 64 | | |Miscellaneous | | |6. 4 | | | | | | | | |Total | | |235. 69 | | | | | | | | 8. 3 Projected Every-year Retaliate in 5 Years From providing way Use | | | | |Yearly |In 5 Years | |Per Day 30 Cases X 3 Routes X 500 X 365 |164. 25 |821. 25 | | | | | Tk in Lacs From Aggregation Jaw Year | | |Tk in Lacs | |Year 1 |1000 |5000 |50 | |Year2 |2000 |5000 |100 | |Year 3 |3000 |5000 |150 | |Year 4 |3500 |5000 |175 | |Year 5 |3500 |5000 |175 | | | | | | |Total insupervene in 5 Years 650 | 8. 4 Calculation of Paytail Period | | |Taka In Lacs | | | | | | | | | |Year |1 |2 |3 |4 |5 |6 | | | | | | | | | |Opening Bal |-284. 54 |-305. 98 |-277. 42 |-198. 86 |-95. 3 | | |Cash out offspring |-235. 69 |-235. 69 |-235. 69 |-235. 69 |-235. 69 |-235. 69 | |Cash in offspring |214. 25 |264. 25 |314. 25 |339. 25 |339. 25 |339. 25 | |End Bal |-305. 98 |-277. 42 |-198. 86 |-95. 3 |8. 5 |103. 56 | | | | | | | | | | |Fraction of years=330. 99/339. 25=. 975 Years. | | | | | | | |Total Pay tail Period =4+. 975=4. 975 Years. | | 8. 5 Projected Acquisition |Expected acquisition in year 5 = Tk 8. 25 Lac | |Expected acquisition from year 6 in-advances = Tk. 103. 56 Lac | 9. 0 IMPLEMENTATION PLAN
Implementation is the key luck rudiment for any affair-post. The affair-post guilening may be the best but if toolation guile is crime the affair-post mould fall to terminate its extrinsics. To terminate our affair-post extrinsics we guile our affair-post in the subjoined way: 9. 1 Services Administration Safeexcursion mould procure uses to the customers as and when they fawn. Someone may get uses if they supervene troddenly to the static apexs. Our exertions mould be to demonstobjurgate tenacious message netlabor to arrive-at our customers using material T & T facilities and ductile networks. We mould so own our own message netlabor to tranquility our customers to arrive-at us at anytime.
Practice of ductile guardian on the ways to confront out and confront any delineationetualities mould so be there. Besides mend, we so guile to procure some individualizational uses in subjoined ways: (1) For ensuring level chief aid use, our employees mould be distinctively skilled on chief aid. (2) Delivering the demeanor at desired situate superveneing mend mould be polished delay the compulsory fraternity delay zonal functions. (3) Evacuation to clothing injuries mould be supposing by deeptaining a cheerful mould and liaison delay the persomal hospital and clinics. (4) On demonstrateing our own message facilities it may be rented to the rapture agencies. 9. 2 Compute Strategy
As it was organizeed antecedent, uses mould be supposing on the account of acquittal and we mould own sepaobjurgate compute administration for our components and non-component customers. On work of any use, the elder mechanics mould compute the compute basing on the incompleteness fawn impeach, compute of economical severs, aggregation abatement objurgate and uses as per compute tconducive and property the jaw to the customer. Customer may pay the jaw in coin on the disgrace or any of our functions/outlets. In the posterior contingency, the demeanor mould be at-libertyed barely superveneing the approval of the acquittal of the due jaw. To chaffer delay the antagonists in the competitive position, SafeJourney may so alter the use impeach or aggregation reinforcement as the lie demands but the character mould not be confused in any contingency. 9. 3 Prodisturbance Strategy:
To tool our affair-post administration we mould go for quick skimming. For this we mould expend an aggregate of Tk 1,000,000 as we hurl the use. In individualization to it an aggregate of Tk 12, 00,000 mould be elapsed on prefermental activities per year. In this judgment ultimatum argument mould be dedicated to imimsculpture resources and using the jawboard. We guile to procure delineation on web sites so. 9. 4 Arrangement Safeexcursion is portico all out exertions to demonstobjurgate a level, fasten and propertyive arrangement documents. Members mould be enrolled either by the zonal functions troddenly or through persomal agents and few choiceed petrol cross-examines. The choiceed petrol cross-examines mould be considered as detested arrangement resources. 10. 0 ORGANISATION
The Acme function of Safeexcursion mould be demonstrateed in Dhaka. The perfect organisation is acmeed by Managing Director (MD). The MD mould face superveneing the aggravateall guilening, organizing, needful and regulateling sights of Safejourney. Tshort are aggregate six functions in acme function, which are as supervenes: • Operations and Planning • Technical Aid • Administration and Medical • Conduct Instruction Regularity • Accounts and • Ethnical Resource Conduct Inferior the function of exercise and guilening tshort mould be one regulate rank on for 24 hours. The three Divisional managers are legitimate to regulate the three tracks inferior the supervision of Exercise function.
Dhaka – Chittagong track faceed superveneing by Divisional Manager –1 (Chittagong) Dhaka – Bogra-Rajshahi track faceed superveneing by Divisional Manager –2 (Bogra) Dhaka – Jessore-Khulna track faceed superveneing by Divisional Manager –3 (Jessore) Inferior each Division tshort are three zonal functions and inferior the zonal functions tshort are three static apexs each. Each static apex is equipped delay at slightest two Way Ductile Patrols. 11. 0 EVALUATION AND CONTROL To lwin how courteous the troop is prevalent, we must evaluate the confer-upon administration. Accordingly conduct mould be portico determination on what should be produced. For that we mould evaluate our accomplishment by confronting the instruction of subjoined sights: 1] Is the competitive similarity of the troop is set-right?  Could we irrelativeiate our uses from our rivals?  Could we procure our uses at a expansive spectrum or to a niche?  Is the geographic coverage of our uses set-right?  Are the professional activities of the troop set-right?  Could we property expected retaliate/ coin offspring?  What is the troop’s representation and nature delay the customers and antagonists?  Could we property faithful proficiency of our accomplishment? <>We mould so push out evaluation of instruction faithfully. This mould succor us to captivate intervally determinations. We guile to push out severition of instruction on the subjoined style: 1] Daily winings and expenses narration.  Aggregate enumeobjurgate of customers per day. 12. 0 CONCLUSION Faithful proficiency and harvest of new adduceings is an qualitative sever for any affair-post luck in the confer-upon universe. Everyday mass in the affair-post universe endeavor for new publicing and expending millions in this resolve. The aggravateall tractate is familiar haughtylighting all the top that is required to do a luckful commerceing of a new adduceings. The alternatives are haughtylighted and the anticipations are kept public to push out the compulsory adjustments as the commerce dictates. Proper toolation of the guile can property the use-SafeJourney a luckful one.