Regardless of which order you cull,  must  include an precursory provision that gives a cognomen of the issue or employment the order sells, a expeditious exposition of the target market they convergence on, and some proof of the extent of the order , use the "SWOT & TOWS Template" rooted near to inventory the order's strengths, weaknesses, opportunities, and threats.  In Step 1, you get ONLY glut out the pure boxes, not the yellow! Add or delete gum as needed. Remember that strengths and weaknesses are INTERNAL factors that are penny of that feature order. Opportunities and threats are EXTERNAL factors that engage to all competitors in the assiduity. Be prudent near -- if the opportunities inventoryed are biased solely to your clarified order rather than to all competitors in the assiduity, then you may be inventorying strategies rather than opportunities. Again, delight do NOT total a liberal TOWS partition at this purpose, fitting convergence on the pure boxes at the top and on the left in the SWOT & TOWS Template.