(Product/service is: GrubHub)
-provide Turnitin report
MMIP – Promotion and Social Responsibility—Chapters 19–23
Q1. Discuss the integrated marketing communication (IMC) mix components used to promote the product (Grubhub). (Ch. 19)
Q2. Discuss the firm’s advertising objective and its advertising media mix (broadcast, print, electronic)(Grubhub). (Ch. 20)
Q3. Discuss the Internet marketing possibilities and use of social media in the marketing of the product/service(Grubhub). (Ch. 21)
Q4. Explain the role of personal selling in the marketing of the product/service. How are sales representatives selected, trained and evaluated(Grubhub)? Ch. 22)
Q5. Explain the firm’s(Grubhub) efforts at social responsibility, and how it could be more socially responsible. (Ch. 23)
Each project installment must include a title page that has the name of the project topic and the specific questions being addressed, be at least 600 words (12-point Times New Roman font, double spaced), and include a separate references page. All content must show direct application to the topic and exclude definitions of terms and general explanations of generic marketing topics.
-Atleast 1 biblical verse
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