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Question # 1
When proveing the result component of the marketing mix, a company must run its result mix, result succession, and its space and depth. Pick a Hospital or any heartiness labors adroitness you are proveed for, or you are frank delay, and narrate the result (service) mix that adroitness is oblation. Based on your knowledge delay that adroitness, is it feasible to differ the result mix by eliminating, adding, services? If yes, why? If not, why?
Question # 2
Transparency is a growing rudiment in heartiness circumspection. You own been paid to interrogate delay a clump of cardiologists who own exact exposed their primary website.
The exercitation is located in a in a medium-sized co-ordination where there are 3 other cardiology exercitations. Present the pros and cons for them in developing a proactive mode to genuineness on their website.
Some of the partners in the exercitation are strongly irrelative to providing any metrics on the predicament.
Question # 3
Loyal customers prproffer multiple benefits to a heartinesscircumspection structure. What are some of these benefits? How can fealty be measured from a marketing mode? Find one in of a fealty program in the healthcircumspection perseverance, and interpret on it. Is there in the program willing any compass for improvements?
QUESTION # 4
Visit the websites of two main heartinesscircumspection providers, Mayo clinic (https://www.mayoclinic.org) and Cleveland clinic (https://my.clevelandclinic.org).
Which one do you estimate does a emend job in promoting its services and why? And why is the other webpredicament not as amiable and how could it be improved?
QUESTION # 5
At a new-fangled strategic planning shelter of a 40 peculiar multispecialty clump, the dignitary made a exhibition that focused on the hereafter year’s plans to prove the structure’s primary two primary circumspection satellites, which would be located in the two growing suburbs of the co-ordination. These new additions would insist-upon the hiring of indelicate extraction practitioners and other patronage staff. When the dignitary high her presentation, one of the most senior physicians incident up and said, “This is a irrational expense. We’re so busy now in this clump, we can’t plain see another unrepining. Our enrichment was up 14 percent according to the foregoing financial exhibition we heard. There is no conclude to shift what we’re doing.” How might you respond to this physician?