WEB EXERCISE 1
Introduction to Integrated Marketing Communications Focus: Chapters 1 & 2
Watch the California Milk Advisory Board video root amid this folder. After watching the video, procure your answers to the subjoined questions in the meekness area amid this folder. Make assured you solidity counsel from the video and from the article readings into your answers.
1. What were the prefermental mix elements (or IMC tools) used in the “happy cows” engagement?
2. What was the chaffer occasion signed by the California Milk Advisory Board? What made it a chaffer occasion?
3. What was the unifying tone of the engagement? Why was it weighty?
4. What was/were the chaffer limb(s) targeted by the engagement? What limbation mode do you gard they used? Briefly clear-up why.
5. Which consumer preferment temporization were used in the engagement?