A PROJECT REPORT ON PROFILE STUDY ON DNA/HT’S EXCLUSIVE READERS. AT Bennett, Coleman & Co Ltd. The Times of India BY SAAD BHATI ROLL NO-P11014 PGDBM 3RD SEMISTER FOR POST GRADUATION DIPLOMA IN BUSINESS MANAGEMENT- MARKETING BATCH 2011-2013 CENTRE FOR MANAGEMENT – PGBDM BANDRA, MUMBAI – 400050 DECLARATION I Saad Bhati novice of PGDBM - Marketing (Semester II) at Centre for Conduct hereby commend that this Intention entitled “PROFILE STUDY ON DNA/HT’S EXCLUSIVE READERS”. has been carried out by me inferior the curb of Mr. .Roque rodrigues and Ms krupal Valia as per the norms prescribed by the University .
And that I keep not separated in plagiarism of any bark from promulgeed / non promulgeed employments. I elevate commend that the notice bestowed in this intention is penny and peculiar to the best of my familiarity. DATE: PLACE: Mumbai ( SAAD BHATI ) ACKNOWLEDGEMENT Behind a timeliness submerged gratification and huge gratification I am bestowing this tidings on “PROFILE STUDY ON DNA/HT’S EXCLUSIVE READERS”. This aggravatelook way could not keep been prosperous extraneously the motivation granted by the employees at Times of India, Mumbai CST station. It is my self-aware right to keep got an pportunity to employment behind a timeliness an esteemed shape relish Times of India. The promising employment environment and refinement has enabled my teaching. They were frequently apt to confer unishape prop and concede their psychological inputs to conduct me through this compensating pursue. I would relish to enrich them for the discriminating profit they keep charmed in clarifying all the concepts and the inferiorlying fundamentals. At the onset I would relish to direct submerged intense felicitatefulness to Mr. Vikesh Walia (Vice Ptenant TOI) for giving me an gap to employment on this intention in Times of India.
I would relish to enrich Mr. Sunil Gore (Associate Vice Ptenant TOI) for providing me behind a timeliness suggestions and succor when required. I adduce my peculiar and true enrichs to Mr Roque Rodrigues & Ms Krupal Valia for providing me the curb and estimable advice, extraneously whose unishape prop and feedend this intention would keep been a pure purpose extraneously a shape or earning. I would relish to direct my intense felicitatefulness to the TOI staff, Mumbai CST station who succored me by giving the courteous-conducted prop to achieve the intention prosperously. I enlarge my true enrichs to Prof.
Neelam Mathur (Mentor), all the donation members whose conductlines succored me in the gist of this tidings. Last but not meanest I would relish to enrich all those who were unhush instantly or ininstantly in the gist of the intention. Worsovereign at Times of India has been the most sportive temptation and has to-boot been a bulky teaching temptation. Enrich You CERTIFICATE TABLE OF CONTENTS Sr. No. | TOPIC| Page No. | | Acknowledgement| | | Contents| | | Adherent Summary| | | Introduction| | | Diligence Profile| | | Corporation Profile| | | History| | | Objective Of The Project| | | Investigation Methodology| | Analysis & Interpretation| | | Findings| | | Conclusion| | | Recommendations| | | Annexure| | | Bibliography| | EXECUTIVE SUMMARY The intention deals behind a timeliness the lines of discoverers of Hindustan ages and DNA . To inferiorstand the psyche of DNA and HT’s esoteric discoverers. The intention convergencees on the adhonorable of HT / DNA’s discoverer’s & their lection conduct. The intention to-boot succors us to inferiorstand why they are subscribing to HT/DNA. It to-boot succors us recognize the argue for which the supportrs are switching aggravate to other tidingspapers relish and what drawing of force should be inferiorcharmed to emuelapsed in the tidingsbrochure diligence.
The investigation intention implemented in this intention is – (a) Investigation Approach – Exploratory Research. (b) Sampling System – Non-Probability Sampling. (c) Illustration Largeness – 200 responses of English tidingsbrochure discoverers in Mumbai, of which 100 are DNA discoverers & 100 are HT discoverers. (d) Investigation Methodology – Interview individual on one to one cause using structured questionnaire. INTRODUCTION Ample individual normally initiates his day by lection the Newsbrochure in the dawning. In these existent days; instead of having abundant other options relish 24x7 Tidings Channels, Online tidings, Fickle updates etc.
The concern of the tidingsbrochure is not yet alterable in the success of tribe. Newsbrochure frequently treated as most bestow, analytical, trusted tidings beginning but definitely the earning of the tidingsbrochure has been alterable aggravate the determination of age. Generally tidingsbrochure lection manner in the bough initiates behind a timeliness the oral nobility tidingspaper. The learning of the discoverer encircling tidingsbrochure initiate from answerableness title, editorial, layout, imconstrain of the tidingsbrochure & retirement of lection etc. It does gain tribe to cubic to exexchange their tidingsbrochure stigma from one to another unrelish FMCG emanation or to substitute it behind a timeliness the electronic tidings.
Its follow years to dress a tidingsbrochure stigma in to the nobility. Most of the age the nobility tidingsbrochure or 1st valuable tidingsbrochure of the nobility is the sunderal tidingsbrochure Marathi, Hindi, Gujarati etc. Secondly is the English tidingspaper. The 1st and the 2nd valuable of tidingsbrochure normally heed into their socio economic status. English is an intergregarious speech. Everybody not simply in India but to-boot throughout the universe neglects to struggle behind a timeliness English speech. Mumbai, nature a metropolitan city & the financial excellent of India.
Analyst says that, priority tribe discaggravate English in Mumbai but simply a few of that priority buy English tidingssculpture of any bark. This con-aggravate put lights of abundant of the axioms & figures. Today dawning’s tidingsbrochure promulgeing is a competitive and became a very intricate negotiate. The dawning tidingspapers emuelapsed behind a timeliness each other and behind a timeliness other resources such as TV, radio, the internet and other on-line benefits. In prescribe to be competitive in the resources ground of today, dawning tidingspapers deficiency to rectify the emanationion and the distribution of tidingspapers as courteous as other wayes behind a timelinessin the tidingsbrochure companies.
This con-aggravate has been inferiorcharmed to inferiorstand the tidingsbrochure diligence elderly concentrating on Mumbai sunder analyzing the Three elder negotiate players; The Times of India, Hindustan Times & DNA INDUSTRY PROFILE There are varieties of Tidings brochures advantageous in Mumbai in all speechs relish English and Local Languages relish Hindi, Marathi, Urdu, Malayalam, Tamil, Gujarati for Daily Samachar and tidings Updates which are advantageous at lots of Tidings brochure stalls and Railway Book treasury environing Mumbai Costing at environing 2 to 3 rupees each endure on their require.
You can discaggravate all emblem of tidings relish Gregarious tidings, Local tidings, Financial and Inabundant updates relish Scold of Gold, Silver and Intergregarious Currency scolds etc. Roll of English Newspapers: The Times of India, Economic Times, Financial Express, Indian Express, Mumbai Mirror, Mid-day, DNA, Business-Standards, Hindustan Times and Playing Constrain Journal. Roll of Hindi Newspapers (Urdu tidingspapers): Hindi Midday, Tehalka tidings, Navbharat Times, Humara Mahanagar, Aaj Ka Anand, YashoBhoomi, Dopahar, Saamna, Hindmata, Mumbai Sandhya. Roll of Gujarati Newspapers: Gujarat Samachar, Mumbai Samachar, Divya Bhasker, Sandesh, Guajarati Midday, JanmaBhoomi.
List of Marathi Newspapers: Loksatta, Maharashtra Times, Navshakti, Navakal, Vartahar, Saamna (saamana), Sakal, Sandesh, Lokmat, Divyabhaskar, Mumbai Mitra, Navabharat ages, Sandhyanand, Punya Nagri, Samrat, Ratnagiri tidings, Mumbai Chaufer. Other Languages Newspapers: Kanada Times, Karnataka Malla, Udaya, Vani. Negotiate Share of Mumbai English Dailies Analyst says that 3. 5favorite tribe discaggravate English in Mumbai but simply 1. 2 favorite buy English tidingssculpture of any bark. Mumbai had simply six English dailies dress 2005. “TIMES OF INDIA” is an unbeaten sovereign of Mumbai English tidingsbrochure negotiate COMPANY PROFILE * |
The Times of India (TOI) is an English-speech broadfencing tidingsbrochure that is spaciously discaggravate throughout India. It has the largest prevalence incomplete all English-speech tidingspapers in the universe, resisting all shapeats (broadsheet, tabloid, conglomerate, Berliner and online). It is owned and managed by Bennett, Coleman & Co. Ltd. which is owned by the Sahu Jain nobility. In the year 2008, the tidingsbrochure tidingsed that (behind a timeliness a prevalence of aggravate 3. 14 favorite) it was Certified by the Audit Bureau of Circulations as the universe's largest dispose-ofing English-speech Daily tidingspaper, placing as the 8th largest dispose-ofing tidingsbrochure in any speech in the universe.
According to the Indian Readership Overlook (IRS) 2010, the Times of India is the most spaciously discaggravate English tidingsbrochure in India behind a timeliness a discoverership of 70. 35 lakhs (7. 035 million). This ranks the Times of India as the top English tidingsbrochure in India by discoverership. According to ComScore, TOI Online is the universe's most-visited tidingsbrochure webaspect behind a timeliness 159 favorite page views in May 2009. HISTORY OF “TIMES OF INDIA” The Times of India came into nature on November 3, 1838 and was recognizen as "The Bombay Times and Journal of Commerce". Initially the brochure served simply the British tenants of western India.
Published twice a week on ample Saturday and Wednesday, The Bombay Times and Journal of Commerce contained tidings from Europe, America and the sub- continent and was circulated disrunning India and Europe via systemic steamships. 1838: The Bombay Times and Journal of Commerce is established by a British syndicate. 1855: Telegraph benefit initiates in India and the brochure signs an treaty behind a timeliness Reuters for "raising tidings coverage and murky accoutre scolds. " 1861: Brochure is redenominated The Times of India behind it profits two smaller emuelapsed brochures. 1902: Brochure moves into its bestow stations irreconcilable Victoria Terminus. 915: Expense for the brochure is cut from lewd annas to one anna as new rotary machines augmentation accoutre. 1946: Brochure becomes Indian-owned and the editorial device becomes openly generally-knownist. 1949: Matrimonial ads, recognizen as "Catches and Hatches," are compel-knownd. 1950: Paper's bead is alterable from the inteinterval and unicorn regulate of superb Britain to two elephants, and again credo - Let Truth Prevail - is adopted. 1991: The Times of India is separated as one of the universe's six bulkyest tidingspapers by the BBC. 1996: Timesofindia. com established. 1997: Mumbai edition carries its pristine falsification photograph. 003: Delhi edition becomes the pristine brochure in India to go all-color. The daily prevalence of Times of India is balance than 2 favorite Shades of Times of India TOI in Electronic Resources A 24 hour English tidings record, TIMES NOW has been initiateed alien of years end by a articulation risk disrunning Reuters and the Times Group. The corporation to-boot owns a successtitle TV record - Zoom and a radio record - Radio Mirchi. One of India's induced radio record - Radio Mirchi is advantageous in Delhi, Mumbai and other main cities of India. Times Knot in Merchandise
Planet M:Times Retail behind a timeliness Planet M outlets bestow wares from silence to intentioner watches, books and cafes. Times Knot Events The Times knot organizes a enumescold of reasonables and exhibitions age-to-age all aggravate the kingdom. Times Utsav Consumer reasonables, Times Ascent Job Fairs and Teaching Events are the reasonable and exhibitions organized by the Times knot. The Times Knot sponsors Miss Universe and Miss Universe equalts and played assemblage to a picking of stars at the Film pain Awards. The knot to-boot organizes The Economic Times Awards for Oppidan Excellence or the Stigma Equity Quiz. Times Knot in Social Services
The kind arm of the Times knot, the Times Foundation, bestows Non-Government Organizations , institutions ; others shapes all aggravate India, a good-natured-natured-natured platshape to meet and oration the kingdom's outgrowthal deficiencys. TOI on Internet Times Knot bestows Internet benefits universespacious that covers amplething from art to cheerfulness, familiarity equalts to telecom and integrated negotiateing,. The aspect is visited by favorites of users from India and other countries of the universe. Websites of Times knot are : http://www. agesofindia. com (The Times of India) http://www. economictimes. com (Economic Times) ttp://www. indiatimes. com (India ages) http://www. epaper. agesofindia. com (TOI e Paper) http://www. syndication. indiatimes. com (Times Syndication Service) http://www. teachingtimes. com (Education Times – A broad teaching entrance) http://www. agesascent. in (Times Ascent – A HR fraternity entrance) http://www. agesjobs. com (Times Jobs. com – A job entrance) http://www. simplymarry. com (Simply Marry. com – A matrimonial entrance) http://www. magicbricks. com (Margi Bricks – A existent wealth entrance) http://www. radiomirchi. com (Radio Mirchi) Products inferior Times of India Umbrella TOI Sister Publications Economic Times - A Financial daily * Nav bharat Times - Hindi Daily Newsbrochure * Maharashtra Times - Marathi Daily Newsbrochure * Mumbai Mirror - Dawning tidingsbrochure from Mumbai * Femina - Women's lodgment promulgeed in fraternity behind a timeliness BBC * Filmpain - English Film Lodgment promulgeed in fraternity behind a timeliness BBC TOI Supplements The Times of India comes behind a timeliness divergent city-specific appendixs, such as Delhi Times, Bombay Times, Lucrecognize Times, Bangalore Times etc. These city appendixs push help tidings, gossips, page3 inteinterval tidings, photographs and other successtitle cognate happenings in metros and big cities.
Other elder appendixs of TOI include: Times Wellness : Carries heartiness cognate tidings and to-boot confers key of your grievances by hushs. Teaching Times : Teaching Times is weekly appendix convergenceed towards novices and acts as a counselor and advisor for novice fraternity. Times Ascent : A weekly appendix Times Ascent seeks to compel-unreserved balance inferiorstanding of Human Resources and oppidan success cognate stories. To-boot carries the notices of divergent barks of jobs in India and abroad. Zig wheels: Zig wheels is a appendix cognate to auto-mobiles and elapsed outaugmentation in the diligence.
Times Property: The weekly appendix has existent wealth and wealth tidings. Times Success : Times success comes uniformly in a week pushing tidings encircling success of individualalities and renowned tribe. Times Classifieds: Carries notices respecting jobs, buy and dispose-of of items etc. Times Matrimonial: Feature matrimony notice of boys and girls loosovereign for competition. Rouge: A weekly appendix Times en Vogue : A weekly appendix Products of Times of India CURRENT SENARIO The Times of India is promulgeed by the resources knot Bennett, Coleman ; Co. Ltd.
This corporation, parallel behind a timeliness its other knot companies, recognizen as The Times Group, to-boot promulgees The Economic Times, Mumbai Mirror, Pune Mirror, the Navbharat Times (a Hindi-speech daily broadsheet), the Maharashtra Times (a Marathi-speech daily broadsheet). The Times is self-declared as a polished tidingspaper, and is casually picturesque as contumacy. The bestow conduct of The Times Knot has been instrumental in changing the eight of Indian journalism. In India, as is elsewhere in the universe, the Editor of a tidingsbrochure has orally been considered as the most renowned comcomposture in a tidingsbrochure set up.
The Times of India, however, alterable this in the material 1990s, in guardianship behind a timeliness the conduct device of treating the tidingsbrochure as honorable another stigma in the negotiate. The main tidingsbrochure and its abundant sub-editions are now run by editors who are appointed behind a timelinessin the ranks and the corporation concedes correspondent random to ampleone to fill the editor's garnish. The Times Knot to-boot situates correspondent convergence and concern to ample section and character - which has made it a functional nature and ensured its situate as the most advantageous tidingsbrochure in the kingdom. In elapsed 2006, Times Knot adventitious Vijayanand Printers Limited (VPL).
VPL used to promulge two Kannada tidingspapers Vijay Karnataka and Usha Kiran and an English daily Vijay Times. Vijay Karnataka was the pioneer in the Kannada tidingsbrochure sunder then. In January 2007, the Kannada edition was established in Bangalore and in April 2008 the Chennai edition was established. Their main emulates in India are The Hindu and Hindustan Times, which obstruct remedy and third comcomposture by prevalence. There was a weighty endlash athwart the brochure's lawclose coverage forthcoming the resolution of Ayodhya apocryphal plant plight. This to-boot chafed weighty animadversion encircling the brochure's weak tidings standards in Twitter.
The Times Group| | | Oppidan directors| Indu Jain · Samir Jain · Vineet Jain · Sahu Jain · Sahu Ramesh Chandra Jain · Sahu Shanti Prasad Jain| | | Stigma Newspapers, lodgments and websites| The Times of India · The Economic Times · Maharashtra Times · Navbharat Times · Mumbai Mirror · Pune Mirror · Kolkata Mirror · Bangalore Mirror · The Times of India - Kannada · Times Private Treaties · ET Chandigarh Zig Wheels| | | Times Global Broadcasting| Times Now · ET Now · Zoom · Lead India | | | Times Internet| Indiatimes entrance · TimesofMoney| | | Times Infotainment &
Entertainment Netemployment India| Radio Mirchi · Absolute Radio · 360 Degrees · Times Outoors · Mirchi Movies Limited| | | Times Affair Solutions| TBSL · Times Jobs · SimplyMarry · MagicBricks · Yoroll · Ads2Book · PeerPower| | | Universe Spacious Media| Filmfare · Filmpain Awards · Femina · Femina Miss India · Top Gear India · Hello · BBC Good-natured Homes · Femina Hindi · Grazia · What to Wear| | | TIML Radio| TIML Radio Limited| HISTORY OF “DNA” Daily Tidings and Analysis (DNA) is an Indian broadsheet published in the English speech from Mumbai, Ahmedabad, Pune, Jaipur,Bangalore and Indore in India.
The broadfencing was established in July 2005 and targeted a girlish discoverership. DNA is owned and managed by Diligent Resources Corporation, a articulation risk between D B Corp Ltd. (Dainik Bhaskar) and Essel Group. A high-profile advertising campaign behind a timeliness the tagline, "Speak up, it’s in your DNA", preceded the rise of Daily Tidings and Analysis in 2005. The situational composition into which the promulgation was compel-knownd was picturesque by the Indian resources as seditious, behind a timeliness expense cuts and competitive essence occurring.
In an declaration on the face page of DNA on February 1, 2010, Aditya Sinha, editor-in-chief, announced that DNA would ooze it's "edit page" a benchmark occasion in the tidingspaper's narrative. DNA's resolution was considered to be a dauntclose force and attracted plenteous animadversion in the journalism ground. DNA behind began providing, where behind a timelinesshold, hush theory and comments in divergent pages of the tidingspaper. In October 2011, as per the MRUC's (Media Investigation Users Council)Indian Readership Overlook (IRS) Round II sturdy DNA’s completion discoverership to be 12. 2 lakh in Mumbai and an medium consequence discoverership (AIR), resisting its six editions, of 8. 24 lakh. IRS to-boot ranked DNA as no. 6th incomplete the Top Ten English Dailies in India. DNA is the remedy most discaggravate English broadfencing in the city of Mumbai. The kingdom’s girlishest English tidingsbrochure endures to set a parching step, registering 86% augmentation in AIR aggravate the five years gone the IRS aggravatelook in the remedy half of 2006, nmaterial doubling the consequence discoverership from 4. 44 lakh. DNA to-boot has the pre-eminent percentage of discoverers (36. %) in the 30-49 age knot in Mumbai incomplete the English dailies, and the remedy pre-eminent percentage of discoverers who are graduates (52. 2%) or droop in the socio-economic adjustes A and B (73. 5%). On February 11, 2007, DNA announced that its hired prevalence had attained 400,000 in Mumbai. It had previously attained 300,000 in October 2006. In May 2006, DNA signed Ernst & Girlish to evidence its prevalence figures. E & Y submitted its tidings in July, putting its hired prevalence at 270,000. DNA is bestowly promulgeed from Mumbai, Bangalore, Pune, Ahmedabad,Jaipur and Indore.
DNA has plugped promulgeing from Surat. The appendix typically contains notice encircling happenings environing a positive city, contests, games and puzzles, comics, jokes, recipes, as courteous as coverage of intergregarious consequences such as global warming and indignity of animals, children's problems relish bare and stupid homework, divergent axioms and tidings, and children's contributions such as poems, essays, doctrines on their success, lore to the editor, and drawings. SUPPLEMENTS OF DNA AFTER HRS DNA AFTER HRS is an help tidingsbrochure which covers tidings encircling bollywood, page 3 sunderies and buzz in town. DNA PROPERTY
DNA PROPERTY is a weekly appendix it concedes details encircling existent wealth properties environing the kingdom. DNA SPORTS DNA SPORTS is a daily appendix which covers all sports tidings generally-known as courteous as interpolitical. HISTORY OF “HINDUSTAN TIMES” Hindustan Times (HT) is an Indian English-speech daily tidingsbrochure founded in 1924 behind a timeliness roots in the Indian anarchy move of the determination ("Hindustan" nature a unromantic indicate for India). It is the flagship promulgation of HT Resources Ltd. Hindustan Times is one of the largest newspapers in India, by prevalence. According to the Audit Bureau of Circulations, it has a prevalence of 1. favorite copies as of 2010. The Indian Readership Overlook (IRS) 2011 biblical that HT has a discoverership of (37. 37 lakhs), placing it as the remedy most spaciously discaggravate English tidingsbrochure in India behind The Times of India. It has a spacious attain in northern India, behind a timeliness conrunning editions from: New Delhi, Mumbai, Kolkata, Lucknow, Patna, Ranchi, Bhopal and Chandigarh. The sculpture precipitation of Jaipur was discontinued from June 2006. HT established a minority daily, HT Next, in 2004. The Mumbai edition was established on 14 July 2005 and the Kolkata edition was established on material 2000.
Other sister promulgations of Hindustan Times are Mint (English affair daily), Hindustan (Hindi Daily), Nandan (monthly children's lodgment) and Kadambani (monthly erudite lodgment). The resources knot owns a radio record, Fever, and organizes an annual Luxury Conference which has featured speakers relish intentioner Diane von Furstenberg, shoemaker Christian Louboutin, Gucci CEO Robert Polet and Cartier MD Patrick Normand. Hindustan Times is owned by the KK Birla bough of the Birla nobility. Hindustan Times was founded in 1924 by Master Sinferior Singh Lyallpuri, founder-father of the Akali move and the Shiromani Akali Dal in Punjab.
S Mangal Singh Gill (Tesildar) and S. Chanchal Singh (Jandiala, Jalandhar) were made in accuse of the tidingspaper. Pandit Madan Mohan Malaviya and Master Tara Singh were incomplete the members of the Managing Committee. The Managing Chairman and Pre-eminent Patron was Master Sinferior Singh Lyallpuri. K. M. Panikkar was its pristine editor behind a timeliness Devdas Gandhi (son of Mahatma Gandhi) on the editor's panel. The gap rite was done by Mahatma Gandhi on 26 September 1924. The pristine consequence was promulgeed from Naya Bazar, Delhi (now Swami Sharda Nand Marg). It contained answerablenesss and doctrines from C.
F. Andrews, St. Nihal Singh, Maulana Mohammad Ali, C. R. Reddy (Dr. Cattamanchi Ramalinga Reddy), T. L. Vaswani, Ruchi Ram Sahni, Bernard Haton, Harinder Nath Chattopadhyaya, Dr Saifuddin Kichlu and Rubi Waston etc. "Sadar Panikkar established the Hindustan Times as a weighty generally-knownist tidingspaper. As an Oxonian, historian, and litterateur, Panikkar must keep hoped to gain his brochure besides balance than an Akali fencing. He became the editor and funds flowed gratuitously from activist Akali patrons. He exerted himself strenuously, but the brochure made very short headway.
In two years Panikkar could not follow the sculpture prescribe any eminent than 3,000. By then the Akali move appeared to destroy steam and funds dried up. The brochure was saved from an hostile dissolution when Pandit Madan Mohan Malaviya stepped in to existentise his expectation of a tidingsbrochure in Delhi. " - TJS George, Lessons in Journalism, 2007, Viva Books, New Delhi. Malaviya considerable Rs. 50,000 rupees to profit the Hindustan Times parallel behind a timeliness the succor of generally-knownist pioneers Lajpat Rai and M. R. Jayakar and industriaroll G. D. Birla, who hired most of the specie. Birla took ample curb of the brochure in 1933.
The brochure endures to be owned by the Birla nobility. It has its roots in the Indian anarchy move of the pristine half of the twentieth date and equal faced the noted "Hindustan Times Contempt Plight (August–November, 1941)" at Allahabad High Court. It was edited at ages by abundant main tribe in India, includingDevdas Gandhi and Khushneglect Singh. Sanjoy Narayan, has been appointed the editor in pre-eminent of the brochure and was due to follow aggravate in August 2008. Recently the editorial page has seen a elder gainaggravate and has been indicated "comment" to convey in balance flexibility and some-what close weightyness to the page.
HT MUMBAI EDITION HT Mumbai has an eight-page daily successtitle appendix (in tabloid shapeat) denominated HT Cafe. It has its teaching appendix denominated "HT Education" on Wednesdays. The brochure to-boot comes behind a timeliness a lodgment on Sundays denominated Brunch. The Mumbai edition is managed by Mohit Ahuja, an alumnus of NMIMS, Bombay. The tenant editor in Mumbai is Soumya Bhattacharya. OWNERSHIP The Delhi-based English daily Hindustan Times is sunder of the KK Birla knot and managed by Shobhana Bhartia, daughter of the industrialist KK Birla and granddaughter of GD Birla.
It is owned by HT Resources Ltd. The KK Birla knot owns a 69 per cent sfollow in HT Media, bestowly valued at Rs 834 crore. When Shobhana Bhartia joined Hindustan Times in 1986, she was the pristine woman pre-eminent adherent of a generally-known tidingspaper. Shobhana has been nominated as a Rajya Sabha MP from Congress Party. Parallel behind a timeliness Hindustan Times, HT Media owns Desi martini, Fever 104 FM, and Mint (newspaper). HT SUPPLEMENTS HT BRUNCH An esoteric successtitle lodgment, ample Sunday. The discoverers of HT excite up to Brunch ample Sunday dawning, which is one of best-loved bestowings from its steady.
In a lodgment shapeat and clmaterial encircling ‘the good-natured-natured-natured success’, it covers stories environing help, practice, shopping, ramble, heartiness & courteousness, books & movie reviews, star dialogue, successtitle etc. One of the biggest draws of Brunch is the bouquet of columns by distinguished journalists relish Vir Sanghvi (help & ramble), Sanjoy Narayan (music) and Rajiv Makhni (technology). This allly appealing stigma has the kernel target knot vested in upwardly fickle girlish families, loosovereign for enhancing their successtitle quotient. HT CAFE The help & successtitle appendix, ample day.
The Hindustan Times discoverer excites up to a parcel of fun, help, help and masala ampleday denominated HT City (in Delhi) and HT Cafe (in Mumbai). One of the strongest drivers of discoverership, the daily help appendix enjoys almost all salience and discoverership. The buzzy daily appendix has redefined successtitle and help sstep in tidingspapers, pacsovereign a bore behind a timeliness daily dose of Bollywood, Hollywood, Fashion, Relationship, City and Campus. The appendix bestows an dress of daily sections catering to divergent tastes - heartiness & courteousness, gadgets, ramble, motoring and help.
One of the biggest draws of the appendix is the Weekend Planner on Fridays that the girlish tribe of Delhi & Mumbai appeal to as a conduct to influence it up in the city. HT EDUCATION Teaching Supplement, ample Wednesday (antecedent recognizen as HT Horizons). HT Teaching bestows the plenteous deficiencyed curb and mentorship to the novices, which existently succors them in choosing the best in teaching induced to a bulky success. HT Teaching is a appendix absorbed to serving the deficiencys of not simply novice fraternity from 10th to column graduates, but to-boot the parents who are unhush encircling their child’s forthcoming.
The appendix is a beginning of broad info environing – success options, vestibule and attainments notice, garden lines, curb and hush counseling. It’s a one-plug conduct to the novices to provide for their most animated sight in success. HT ESTATES Existent Wealth appendix, ample Saturday. HT Estates as a appendix sunderners and corroborates the discoverers behind a timeliness notice that succors them buy or dispose-of their properties. This appendix comes behind a timeliness the tidingsbrochure ample Saturday. The appendix bestows countclose options on wealth buying and dispose-ofing.
Acrave behind a timeliness that the appendix to-boot enlightens twain the buyers and dispose-ofers on legitimate aspects of existentty transactions. Specifically for buyers the appendix bestows dress of notice on existentty trends, advance scolds, etc. INTRODUCTION TO THE PROJECT Title of the Project: “PROFILE STUDY ON DNA/HT’S EXCLUSIVE READERS”. Objectives of the Study: To inferiorstand the psyche & the line of DNA and HT’s esoteric supportrs Process: * To provide a roll of DNA and HT’s esoteric supportrs (zone intelligent) * Conduct a aggravatelook of 200 discoverers to inferiorstand line / lection conduct / demography / purpose. To inferiorstand the 5 p’s of DNA/HT accoutre machinations. * Compilation and evaluation of the supportr’s insights and psyche Investigation Methodology: * Basis assembly system : Overlook * Basis Assembly : Primary basis assembly * Basis assembly implement : Questionnaire * Target knot : Esoteric DNA/HT Subscriber’s * Illustration largeness : 200 Areas healed : Mumbai- Urban, cosmopolitan, Navi- Mumbai & Thane District. QUESTIONAIRE
Name:-_______________________________ Age:_______ Occupation: -__________________________ Contact no:________________ Area___________ Nobility largeness____ Email ID:_______________________ Pay Group: 1lakh 1-2 lakh 2-3 lakh <3 lakh 1)Which English tidingspaper(s) do you discover? Hindustan ages DNA Indian direct Mid day TOI Other 2)Do you discaggravate any speech tidingspaper? Marathi: Maharashtra ages Loksatta Lokmat Sakal Other * Hindi : Navbharat ages Navbharat Yashobhumi Hamara mahanagar Other * Gujarati: Mumbai samachar Gujarat samachar Divya Bhaskar Gujarati Mid-day * Others 3)How crave keep you been lection your bestow tidingspaper? >1year 1-2years 2-3years <3years ------------------------------------------------- 4)Which brochure were you lection anteriorly your bestow tidingspaper(s)? Why did you plug? ------------------------------------------------ 5)Why do you pappeal your bestow tidingspaper? Stigma Willing Expense Coverage Other 6)How plenteous age do you expend lection tidingspaper? 10 mins 20 mins 30 mins < 30 mins 7)Which of the forthcoming appendix do you relish in your bestow tidingspaper? DNA: Behind HRS DNA Wealth DNA Sports Others Hindustan ages: HT Cafe HT Teaching HT Wealth Brunch Others 8) Keep you supportd for any machinations? DNA : 149/year 199/2years Ample expense * Hindustan ages : 149/year 249/2 years Ample expense 9) Earn you recompose your bestows accoutre bestow behind expiry? Yes if yes then why:-___________________________________________ No If no then why:-____________________________________________ 10) Are you assured encircling ages of India 20? Yes No 11) Would you try ages of India 20? Yes No If no then why:-___________________________________________ 12) Scold your bestow tidings brochure?
Rate on gratification:-| Highly Satisfied| Satisfied| Not so Satisfied| City News| | | | Generally-known tidings| | | | Intergregarious tidings| | | | Gregarious tidings | | | | Sports tidings| | | | Entertainment| | | | Editorial| | | | Affair tidings| | | | RESESARCH AND FINDINGS:- DEMOGRAPHICS AGE GROUPS:- Age Knot of DNA discoverers In the illustration largeness of 200 . 100 were DNA discoverers The apex enumerates of tribe becrave to age knot 31-40yrs of age it obstructs 35% of the DNA discoverer’s age knot. 25% discoverers are from the age knot of 20-30years. 24% discoverers becrave to 41-50yrs age knot 2% discoverers becrave to 51-60yrs age knot 4% discoverers becrave to 61-70years age knot. Age Knot of HT discoverers In the illustration largeness of 200 . 100 were HT discoverers The apex enumerates of tribe becrave to age knot 31-40yrs of age it obstructs 43% of the HT discoverer’s age knot. 13% discoverers are from the age knot of 20-30years. 24% discoverers becrave to 41-50yrs age knot 14% discoverers becrave to 51-60yrs age knot 6% discoverers becrave to 61-70years age knot DEMOGRAPHICS –INCOME GROUP Pay Knot of DNA discoverer’s 46% Tribe Becrave To Pay Knot of 2-3lakhs per Annum They Are Sec-C Class
Readers 35% Tribe Becrave To Balance Than 3 Lakhs Pay Knot (These Tribe Obstruct Small Term Affair Relish Garment Shops, Imitation Jewelry Etc. ) 18% Tribe Becrave To 1-2 Lakhs per Annum Which Is Again a Very Low Pay Knot 1% To-boot Belongs To 1 Lakh Per Annum Knot Pay Knot of HT discoverer’s 58% Belongs To 2-3 Lakhs Per Annum Pay Croup Which Is Quite Close These Readers Are Sec –C Readers. 29% Belongs To Balance Than 3 Lakhs Per Annum Pay Group. (These Tribe Obstruct Short Age Businesses) 13% Belongs To 1-2 Lakh Per Annum Pay Group. TOI Should Target Sec B & B+ Readers Which Are There Behind a timeliness DNA / HT
DEMOGRAPHICS – OCCUPATION Occupation of DNA discoverers * 51% Tribe Becrave To Benefit Diligence So They Are Balance Towards Inabundant Products As They Get Close Pay So They Become Sec-C Adhonorable Readers * 33% Readers Of DNA Keep Their Own Businesses But These Businesses Are Short Term Affair Some Of Them Keep Buying Capacity TOI Should Be Promoted To Such Readers. * 6% Belongs To Students And 6% Belongs To Bough Wife’s Interval 4% Are Retiree’s. Occupation of HT discoverers * 43% Tribe Becrave To Benefit Diligence So They Are Balance Towards Inabundant Products As They Get Close Pay So They Become Sec-C Adhonorable Readers 28% Readers Of HT Keep Their Own Businesses But These Businesses Are Short Term Affair HT discoverers are submissive to their stigma and most of them relish the speech of the brochure . * 5% Belongs To Students and the novices relish HT teaching appendix. * 13% Belongs To Bough Wife’s Interval 11% Are Retiree’s . Esoteric English Newspapers 186 PEOPLE ARE EXCLUSIVE HT AND DNA READERS BUT SOME ARE READING LANGUAGE NEWS PAPER AS WELL LIKE HT+GUJRATI= 1% DNA+GUJRATI= 0. 50% HT+HINDI=2% DNA+HINDI=0. 50% HT+MARATHI=1% DNA+MARATHI=2% Lection Pattern… Duration 68% of the illustration largeness shows tribe lection HT and DNA are lection it from elapsed balance than 3years. * 25% are lection from elapsed 2-3years . (this shows that the DNA and HT keep abundant old supportr as compared to new supportrs which are very close) * 6% from elapsed 1-2years * and honorable 1% behind a timeliness close than one year lection behind a timeliness HT/DNA. Lection Pattern… Pre DNA / HT lection conduct 56% of the tribe said they were not lection any tidingsbrochure anteriorly ht/dna elder areas are (vikhroli, miraroad, and vashi) 31% were lection English tidingsbrochure (TOI=17=9% , midday=27=14% , Indian exp=13=6. % , Hindu=2=1% , Playing constrain general=1=0. 5% , interval 6% for Marathi brochure, interval 6% for Marathi brochure ,2%for Gujarati brochure, 1% Hindi brochure , 3% sunderal brochure) Tribe discaggravate speech tidingsbrochure in the despicable garnishing area where all the tidings brochure are kept by may be a gregarious inteinterval or some committee. THE 9% PEOPLE WHO WERE READING TOI HAS SWITCHED TO HT/DNA BECAUSE THEY COULDN’T AFFORD IT ,SOME OF THEM RETIRED SO SWITCHED TO ECONOMICAL ALTERNATIVE Most Preferred English Newspaper……. HT VS DNA * 64% Tribe Relish HT/DNA Accordingly Of The Low Pricing In Mira Road 100% Tribe Pappeal DNA / HT Accordingly Of Its Price) * Timeliness 21% Say They Relish Accordingly Of The Willing Of The Brochure * 12% Say They Relish The Brochure Accordingly Of The Coverage * And Jus 5% Say That They Relish HT/DNA Accordingly Of Its Stigma (Just Accordingly Stigma Was An Option In The Questionnaire ) Most Preferred Supplements….. HT VS DNA 4% DNA Sports 43% Ht Cafe 6% BRUNCH 0. 5% HT Wealth 0. 5% HT Teaching 44% AFTER hrs 2% DNA Wealth 44 % Of The Readers Relish The Help Appendix Of DNA Behind Hrs As Compared To Hindustan Times (Ht Cafe) 43%
DNA Wealth Is Plenteous Balance Vulgar By the Readers Then Hindustan Times Ht Wealth Duration of DNA –HT Accoutre booked by the discoverers * 81% of the illustration largeness said that they keep supportd for 2years machination behind a timeliness their tidings brochure * 19% tribe said that they keep supportd for 1year machination Renewals Status for DNA –HT Accoutre booked by the discoverers (material scolds) * 97% tribe said that they earn recompose their accoutre behind expiry accordingly they are mannerual to that brochure , balance aggravate the speech is lull hush to inferiorstand. * 3% tribe don’t neglect to recreate.
Because they are not affable behind a timeliness the benefits granted by their tidingsbrochure they would relish to switch to TV tidings instead of tidingspaper. If hike in subs scold of DNA/ HT accoutre would feign the discoverers * 22% tribe earn support to HT and DNA if their accoutre accuses earn augmentation. * 28% don’t neglect to endure behind a timeliness any tidingsbrochure and would switch to TV tidings instead. * 50% earn quest for an resource brochure but inabundant in expense. Awareness for T20 emanation? * 97% discoverers are not assured encircling T20 . * Simply 3% are assured but they don’t neglect to support for T20 accordingly they perceive HT improve in conditions of speech and earning.
T20 on temptation cause…… * 13% discoverers said they would relish to try behind vision the emanation * Interval 87% discoverers don’t neglect to as they pappeal HT/DNA &do not neglect to switch as they are delighted behind a timeliness their bestow tidingsbrochure SATISFACTION LEVEL( HT) These are the gratification flatten of tribe lection Hindustan ages tribe are chiefly affable behind a timeliness ht accordingly of its speech and earning. SATISFACTION LEVEL( DNA) These are the gratification flatten of tribe lection DNA tribe are chiefly affable behind a timeliness DNA accordingly of its expense and earning.
FINDINGS & OSERVATIONS * DNA has balance girlish discoverers as compared to HT and their pay knot is environing 2-3lakhs chiefly befiting to benefit diligence. * 68% of the illustration largeness shows tribe lection HT and DNA are lection it from elapsed balance than 3years. * The discoverers of DNA and HT are 89% SEC C Adhonorable discoverers as per aggravatelook conducted, most of them staying in chawls or slum buildings * 64% Tribe pappeal HT- DNA chiefly due to their Low Priced Schemes (In Mira Road 100% Tribe Pappeal HT- DNA Accordingly Of Its Expense ) Out of the completion esoteric DNA-HT discoverers, 56% of them were not lection any tidingsbrochure anteriorly DNA-HT, out of which 9% were TOI discoverers who had switched to HT- DNA accordingly they couldn’t confer it * 12% tribe keep plug lection speech tidingsbrochure and shifted DNA OR HT accordingly they neglect their kids to discaggravate and inferiorstand English * 97% tribe said that they earn recompose their accoutre @ material sub scold as they are mannerual to that brochure , balance aggravate the speech is lull hush to inferiorstand. In plight of hike in accoutre scolds, simply 22% tribe would support to HT and DNA & 50% earn quest for an resource brochure but inabundant in expense . * 20% tribe keep supportd to HT and DNA so that when they earn dispose-of in piece they get balance money then accoutre expense. * DNA and HT has low sum of sec A and B as per the aggravatelook illustration largeness. 11% discoverers are in the areas relish (Thane,chunnabatti,chembur,borivali) Most of them couldn’t convers in English had to gain them inferiorstand the questionnaire in
Hindi SUGGESTIONS * Chiefly tribe lection DNA / HT are SEC C adhonorable discoverers behind a timeliness close pay, TOI shouldn’t further their emanation to these discoverers as they are not pertinent target auditory. * TOI should target SEC B & B+ discoverers which are there behind a timeliness DNA / HT and the best age to target them would be during their expiries. * TOI should strategically target SEC B & B+ discoverers by promoting the T20 emanation as these discoverers are very expense aware. There is Lack of assuredness encircling T20 . TO compose balance assuredness incomplete SEC B & B+ * It should be furtherd to HT/DNA discoverers by sending them playing illustration for a day or 2 accordingly timeliness on aggravatelook when i showed tribe the illustration they existently relishd it and some to-boot neglected accoutre. * A 3 year machination earn gain this tribe mannerat to toi20 so such a machination should be compel-knownd to these discoverers . BIBLOGRAPHY:- Web:- www. agesgroup. com www. Dnaindia. com www. htmedia. com