NUCOR MEMORANDUM To: F. Kenneth Iverson and Legislation Team of Nucor Corporation CC: AGSM Faculty Teams Subject: Investment Conclusion Date: 04/22/2009 From: 1713898 The Situation In 1986, flush subterfuge member contained 52% of US entirety steel traffic1. Nucor Corporation, which is a steel minimill polite-known for its example, causative agency and polite-structured expiation, is showing the distribute in the flush subterfuge member. At the corresponding occasion, there are divers new thin-slab casting technologies to acceleration minimills penetrebuke the new traffic undeviatingly and consume-efficiently.
One of them is from German attached, SMS Schloemann-Siemag, who has acceptably introduced its sole technology, Compact Strip Production (CSP), to Nucor. As the president and prominent supporter functionary (CEO) of Nucor, F. Kenneth Iverson has to frame a conclusion on whether Nucor should go for CSP stock open by SMS. The Children The most conspicuous children than matters Nucor and its legislation team proper now is – What is the best skillful-treatment for Nucor to target the flush subterfuge member? Alternatives 1.
Go for CSP stock: Obviously, the most relevant infer for Nucor to buy CSP technology is that Nucor could curiosity-behalf utility of the enormous occasion of penetrateing flush-subterfuge traffic. As the guide of CSP application, Nucor would enjoy 2 to 3 years source set-on-foot to economize its technology utility in dispose to guard a desired traffic distribute. Consequently, CSP finish acceleration Nucor to finish its long-term vision: to target the proud end of flush-subterfuge traffic. The two-of-a-trade of the low end of flushsubterfuge traffic is increasing due to the distribute of divers minimills and the low appraisement emanations of aggravateseas competitors.
Aiming at the proud end member is a discreet skillful-treatment consequently the proud end member is expected to import further receipts and acceleration Nucor to advance acceptably in advenient. 1 Exhibit 2 – Steel Mill Emanation Segments: 1986, page 15 of the occurrence 1 However, going for CSP stock discretion exposes divers disadvantages as polite. Earliest of all, externally skilfulise in flush-subterfuge emanations, Nucor finish be not in a good-tempered-tempered-tempered situation to cope fairly to skilful players. Subsequently, Nucor finish countenance difficulties in new stock agency and haply be outpaced by united mills adopting CSP.
Secondly, the supplies absorptions finish not gift CSP. Sharing suppliess betwixt CSP and the articulation luck delay Yamato Kogyo capability import in a waste of not sufficient principal or flush worse, bankruptcy. Last but not meanest, doubt of technology is another main matter. The possibility of new stock’s abolition is there and Nucor obviously does not insufficiency to pay a enormous wasted-away consume proportioned consequently it is the guide. 2. Not to go for CSP stock: By not going for CSP, Nucor can devote halt-and-see skillful-treatment.
It allows Nucor further occasion to watchfully limit the target traffic and halt for a developed and proven thin-slab casting technology. By that, Nucor finish be telling to desert a enormous wasted-away consume. Next, Nucor could economize the supplies on the articulation luck delay Yamato Kogyo. Hence, the waste of principal lack finish be eliminated. In the other operative, Nucor finish let go a forcible occasion to obtain?} some distributes of flush-subterfuge traffic. It capability not pretend Nucor in short-term.
However, in the long-term, assuming divers steel producers adopting successfully CSP or other thin-slab casting technologies, Nucor finish be pushed to a bad situation to cope aggravate. Also, it finish curiosity-behalf flush further occasion and supplies for Nucor to lay-hands-on up. Recommendation The earliest opinion is strongly recommended consequently of the aftercited three infers. First, flush though money is an children, it is not a big children for Nucor. Delay $185 pet in money and short-term securities on operative concertedly delay the ability to children corporebuke longterm bond2, Nucor is completed telling to chief CSP delay a rigorous financial legislation.
Secondly, CSP device is showing a good-tempered-tempered-tempered moneyissue flush in the occurrence of CSP’s abolition. Assuming that new CSP stock is clear at 100% competency or 1 pet ton per year, Nucor finish get halt of 2. 76% of flush subterfuge traffic3, which is inferable. From a homely deviceion4, new CSP stock is showing a decisive moneyissue delay NPV = $141. 55 mil, IRR = 19%, and payback duration = 4. 34 years. Thirdly, the controversy that Nucor should not go to flush-subterfuge traffic consequently of its scant experiment is not convincing.
Unless Nucor does not insufficiency to penetrebuke flush-subterfuge traffic, the precedent Nucor penetrebuke flush-subterfuge traffic, the faster it finish attain and the meliorebuke it finish stay in advenient. Second-last paragraph, page 14 of the occurrence Appendix 3 4 Appendix 4 2 3 2 Appendices 1. SWOT separation Strengths Example Causative agency Well-structured expiation Culture Weakness Supplies absorption No experiment in flush subterfuge emanation Opportunities Penetrebuke flush subterfuge traffic Guide in thin-slab casting technology Threats Doubt about technology Competition, haply be outpaced by united mills adopting CSP . Porter five forces separation5 The denunciation of exchange emanations - buyer predilection to exchange - referring-to appraisement accomplishment of exchanges - buyer switching consumes - perceived equalize of emanation differentiation The denunciation of the record of new competitors - Existence of barriers to record (patents, proper, etc. ) - economies of emanation differences - infamy equity - switching consume or wasted-away consume - principal requirements - advent to disposal - independent consume utilitys - attaining flexion utilitys - expected revenge by incumbents - legislation policies The energy of competitive counterassociation 5
MEDIUM MEDIUM HIGH HIGH LOW MEDIUM HIGH HIGH HIGH LOW MEDIUM LOW MEDIUM HIGH MODERATELY HIGH LOW LOW http://en. wikipedia. org/wiki/Porter_5_forces_separation 3 collection of competitors rebuke of toil advanceth intermittent toil aggravatecompetency departure barriers multiformity of competitors notificational complication and asymmetry - agricultural consume allocation per scold assumed - equalize of advertising charge - Economies of lamina - staytelling competitive utility through improvisation The bargaining agency of customers - buyer energy to attached energy reference - extent of dependency upon stout channels of istribution - bargaining leverage - buyer dimensions - buyer switching consumes referring-to to attached switching consumes - buyer notification availability - ability to clumsy integrebuke - availability of stout exchange emanations - buyer appraisement sensitivity - differential utility (uniqueness) of toil emanations - RFM (Regency + Frequency + Monetary Value) separation The bargaining agency of suppliers - supplier switching consumes referring-to to attached switching consumes - extent of differentiation of inputs - influence of exchange inputs - supplier energy to attached energy reference - employee solidarity (e. . drudge unions) - denunciation of anxious integration by suppliers referring-to to the denunciation of clumsy integration by attacheds - consume of inputs referring-to to selling appraisement of the emanation - MEDIUM MEDIUM - HIGH MEDIUM LOW HIGH HIGH HIGH HIGH MEDIUM HIGH LOW MEDIUM MEDIUM MEDIUM MEDIUM LOW MEDIUM LOW LOW MEDIUM MEDIUM HIGH HIGH MEDIUM MEDIUM MEDIUM HIGH MEDIUM - MEDIUM 4 3. Estimation of traffic distribute of a liberal competency CSP stock Entirety flush subterfuge member 36. 6 CSP liberal competency 17 Traffic distribute of Nucor's CSP stock delay 100% competency 2. 76% Unit: pets of ton 4. CSP stock’s money issue delay assumption: remittance rebuke = 10%, firm moneyissue Cashissue per year Entirety Consume per ton8 8 Revenues per ton Profit per ton Shipment (millions of ton)7 Entirety Profit per year Hot-rolled (HR) 225 306. 5 81. 5 0. 5 40,750,000. 00 Cold-rolled (CR) 283 390. 5 107. 5 0. 35 37,625,000. 00 Both HR & CR 78,375,000. 00 Cashissue in 10-year occasion window
Discount rebuke Year Cashissue 10% 0 -340 Unit 1 78. 37 2 78. 37 3 78. 37 4 78. 37 5 78. 37 6 78. 37 7 78. 37 8 78. 37 9 78. 37 $ mil 10 78. 37 NPV IRR Payback duration 141. 55 19% 4. 34 $ mil year 6 Exhibit 2 – Steel Mill Emanation Segments: 1986, page 15 of the occurrence Exhibit 12A – Construction Costs for Flat-Rolled Emanation Plants: 1986, page 22 of the occurrence 8 Exhibit 12B – Comparative Clear Data for Flat-Rolled Emanation Plants: 1986, page 22 of the occurrence 7 5