Mary’s Maids Cleaning Services

Running Head: MARY’S MAIDS Mary’s Maids Cleaning Services Prepared for Vicki Covet Keller Submitted by Shunta Dorrough On March 21, 2010 Table of Contents Executive Summary ……………………………………………………………………3 Sidearm Objectives Product/ Services Description Situation Analysis …………………………………….. 4 Target Dispense …………………………………………………………………………... 6 Competitor & Substitutes ………………………………………………………………. 7 Pricing …………………………………………………………………………………... 8 Channels of Distribution ………………………………………………………………… Promotion ………………………………………………………………………………… Promotion Budget ………………………………………………………………………... Executive Summary Mary Maids Cleaning Services (MMCS) is a residential offspring uprighting labor serving eminent-class families in Plano, TX. Through honorable civilized chief investments, MMCS procure abound our customer's expectations. We procure be servicing the monied single-proceeds offspringholds and copious two-proceeds offspringholds. These targeted families procure be procureing to pay a douceur for our labor consequently of the proud plane of negotiativeism and reputation that we exhibit, not replicated by any of our emulation. MMCS incomplete augmentation scold is very proud each year following a while respectable profit margins as a percentage of sales. MHCS procure be a abode-domiciled concern. By the end of year one, MHCS procure keep five joined employees. There are general options for damsel labors, but there is barely one that stands out as the best Mary Maids that is. Mary Maids Cleaning Service's sidearm “Is to yield the customer following a while all residential uprighting labors in an environmentally investigate, entirely reliable, and negotiative behavior. We remain to charm and conduct customers. When we conform to this adage, everything else procure gravitate into situate. Our labors procure abound the expectations of our customers. Mary Maids Cleaning Service's objectives for the original indelicate years of influence comprise: • To make a labor domiciled association whose #1 sight is abounding customer's expectations. • To growth our estimate of clients served by 20% per year through surpassing labor. • To enunciate a sustainable abode-domiciled concern, food off its own coin progress. • The utilization of Mary Maids Cleaning Labor on a ordinary plea by at meanest 30% of the leads that contiguity us for past notification. Product/ Services Description Situation Analysis MMCS procure exhibit a ample ramble of labors to the residential client, from open capacity uprighting to child/pet disasters which can go laborer in laborer. We procure be going following the eminent end of the dispense, typically the copious whose coadjutor does not keep a full-season job but pick-outs to do other things following a while his/her season, or the two proceeds origin who pick-outs not to upright the abode themselves. The concern procure be domiciled out of the CEO Mary Blanktrip’s abode employment. Between the hours of 6AM-8AM Mary procure closement on scheduling, estimates, register, ordering, and customer foresight skill. The abode employment procure comprise a computer, plant phone continuity, and a fax agent. From 9AM-5PM Mary procure upright abodes until joined staff is paid. Mary Maids Cleaning Service's start-up costs comprise equipment needed for a abode-domiciled concern (Exhibit 1), initial legitimate fees, dispenseing fees, uprighting equipment and produce, uniforms, and signs for employee vehicles. Employee expenditure is a tradeable vacuum uprighter and clarified brooms, mops, and chemicals (biodegradable). SWOT Strengths CEO of Mary Maids Cleaning Services was a come at abode mom for 25 years • Mary understands what it takes to weigh abode, posterity, and closement • Mary procure close this proud plane of labor through catholic grafting and a regular erudition mode Weakness • Elder emulation Molly Maids • New association to the area • Original season concern possessor Occasion • MMCS procure be qualifying leads aggravate the phone following a while estimates • MMCS procure arramble a in offspring meetings to furnish estimates • The sales mode procure initiate through the requirement of leads generated from our dispenseing antagonism Threats Balancing the integral concern (includes employment Nursing essay closement & uprighting labors) • Getting customers to reliance new concern possessor Target Dispense Mary Maids Cleaning Labor procure yield a residential offspring uprighting labor for the eminent end of the dispense. We procure keep two target customers: 1. The copious that does not closement, but is not ready to do offspringwork. To general a damsel/offspring uprighter is a nature of mammon, and this purpose natureizes this cluster of customers. 2. The two-proceeds offspringholds whose occasion costs are too bulky to disburse season uprighting the offspring. MMCS exhibits offspring uprighting to these targeted customers. Offspring uprighting rambles from uprighting of exemplar capacitys such as kitchen, bathrooms, bedrooms, as polite as past unwonted jobs enjoy inferior disasters from posterity and pets. The original is the copious where barely one coadjutor closements. Although the other coadjutor is at abode and has season to upright, he/she pick-outs not too. This coadjutor would rather originate for a national cause form, play tennis and golf, or equitable disburse season how he/she pick-outs to. They keep no covet-for to upright the offspring day in an out. To them that is not enjoyable and they keep the capital to pay someone to do that husk of closement. This dispense has annual proceedss aggravate $200,000 and speeds in costly abodes. According to Capital Magazines Plano has 150, 100 that gravitate into this kind, this cluster reliably uses uprighting labors. The succor portion of the dispense that we are targeting is the two proceeds origin. Aggravate the terminal cockney of decades, the estimate of two-proceeds offspringholds has growthd. This is to a aim where in competency of the dominion they abound one proceeds families. Our target customer is two proceeds families whose in-one annual proceeds is aggravate $125,000. These families don't indeed keep the season to upright, can supply a uprighting labor, and pick-out to engage a labor consequently the occasion costs are too proud to ruin season cleaning their offspring. These offspringholds are typically age 32-55 and speed in offsprings valued aggravate $250,000. According to Capital Magazines Plano keep 100,000 families that gravitate into this demographic. It is this portion which has fearful germinative for us. Nearly 80% of dual proceeds offspringholds use an beyond uprighting labor for some of their offspring uprighting according to the U. S. Department of Commerce. Additionally, there are some germinative customers that MMCS has labeled as clarified "well-off" offspringholds. These are families that keep the capital for our labors that do not fit dexterously into the two preceding categories. Competitor Molly Maids keep been in labor for 25 years and exhibit labors in divergent states. They exhibit uprighting labors in all capacitys of the abode and use a association car. Molly’s is elder cooptation that allows germinative customers to apprehension their labors online. They keep earned their reliance following a while their clients by substance in the concern so covet by exhibit bulky labors. They use at meanest two2 tribe to upright the abode to aggravatesee the closement of each other (Molly Maid. com). Although there are lots of competitors in the uprighting labor extension, there is good-tempered-tempered conclude for this emulation, and call-for is proud. Cleaning labor customers absence property, and not everyone in the uprighting labor extension exhibits property. How generally when you ask one of your friends for a referral do they report you they keep been using a bunch of divergent companies and they keep yet to invent one that they are surely felicitous following a while. The residential offspring uprighting dispense is labord predominately by defiant companies. There are notwithstanding, a few bulky franchises. Residential labors are separated into a cockney of divergent categories, damsel or offspring uprighters, table uprighters, window uprighters, and a miscellany of other labors that are required on a short general plea. We admonish a douceur for our labors, and tribe are procureing to pay to get our unsurpassed plane of negotiativeism, reputation, and consideration to component. We yield the most cheerful habit potential. Price |Exhibit 1 | |Start up Requirements | |Start-up Expenses 300. 00 | |Legal 50. 00 | |Stationery etc. 200. 0 | |Brochures $200 | |Insurance $500 | |Uniforms $100 | |Cleaning Equipment $800 | |Office Furniture $100 | |Communication Equipment $100 | |Computer Equipment $1,500 | |Magnetic Car Signs $75 | |Cleaning Produce $200 | |Other $0 | |Total Start-up Expenses $3,925 | References