Internal Analysis

06 Inside Decomstanding In this divorce, the fame succeed briefly image the conclusion from analysing the inside environment of CEMEX by yield fetter decomstanding and media and competences framework and VRIO standard. 6. 1 Value Fetter Decomstanding Activities| Resources| Competencies| PrimaryActivities| Yield fetter skillful-treatment| | * Good relationships delay products suppliers and manner companies| | Operations| - Inside artifice| - Import products from Vietnam| | Distribution| - Indirectly: wholesalers, retailers - Stylist packaging| * Knowledgeable salespersons| | Sales and marketing| - Advertising campaigns rendezvous principally on B2B websites and commerce honorable| - Effective marketing management to particularize from competitors | | Service| Good relationships delay suppliers of unanalogous products in Vietnam. Support team for developing new products and succor wholesalers to sentence new suppliers for other products in Vietnam, India…| SupportActivities| Product R&D, Technology and regularity product| - Market Research and developing new artifice. | - Rights to copyrights and patents of weaving and artifices of carpets/rugs| | Human Media Management| - 10 employees| * Excellent constabulary team * Highly trained employees | | | | | According to threshold/distinctive media and competencies framework, the defined media and competencies can be categorized as following: Threshold media - Distribution regularity - Opponents’ suppliers - Inside artifice - Research and product team Threshold media - Distribution regularity - Opponents’ suppliers - Inside artifice - Research and product team Threshold competences * Knowledgeable and affectionate staff, in-particular salespersons - Effective and trusted wholesalers/importers Threshold competences Knowledgeable and affectionate staff, in-particular salespersons - Effective and trusted wholesalers/importers Distinctive media - Excellent managing team - Sale and marketing team - Strong money standing Distinctive media - Excellent managing team - Sale and marketing team - Strong money standing Distinctive competences - Strong infamy call - Customer allegiance - Good condition and competitive worth products Distinctive competences - Strong infamy call - Customer allegiance - Good condition and competitive worth products . 2 VRIO Framework Resource/ compressiveness| Valuable? | Rare? | Difficult to depict? | Exploitable? | Competitive involution| Excellent managing team| Yes| Yes| Yes| Yes| Sustained competitive service| Distribution regularity to wholesalers/retailers| Yes| No| No| Yes| Competitive Parity| Brand/name| Yes| Yes| No| Yes| Temporary competitive service| Sales and marketing team| Yes| Yes| No | Yes| Temporary competitive service| Customer allegiance| Yes| Yes| Yes| Yes| Sustained competitive service|