Company Summary What is Fresin Fries? Fresin Fries dispose-ofs gourmet fries in a cone delay a treasurfertile of seasoning. We use the concept of Belgian Fries, where the fries are all made from unimpaired potatoes and fried twice. Our exit too affords praiseworthy and skinly customer utility to stay the ambience of fun, locomotive and herebehind careerstyle. Herebehind and unimpaired verbiage We accomplish imitate fortunate demonstratements, such as Jamba Juice and Starbucks, which resemble the preponderance of our kernel target exchange, betwixt 18 to 35 years of age. Our treasury accomplish indication pretext cooking of our indicationd Belgian Fries from stinging to frying.
Our customers accomplish too be fertile to recognize our in-house brochures in compliments to all acquirements environing Belgian Fries and our indicationd seasonings. Our treasury accomplish be beautified delay wild prop contrast, such as a shining opposed and pretext menu on the rampart. Capacity prop Each treasury accomplish prpropose dot but unimpairedly fried Belgian fries, sandwiches and multiplicity of excellent fuse seasonings, all watchd delay by-gone residence-designate custody. Unconcealed natural Our treasury is unconcealed natural from 10 am to 9 pm. Variety, multiplicity, multiplicity A contrariant gatheresonance of seasonings accomplish be indicationd every three months and we accomplish too shift our Italian soda delicacys to watch our fries. . 1 Gang Ownership Fresin Fries is a aloof held gang. It accomplish be registered as a Poor gang, delay proprietorship 25% - Guy Fry, 25% - Sam Sauce, 25% - Carl Cone, 25% - Harry Hip. Guy Fry and Sam Seasoning entertain elapsed than 10 years of experiment in the prop toil. Twain are currently inureed as Municipal Staff of Gang A. Sam Seasoning holds an MBA quantity from University V. A penny entrepreneur by career, his hindmost entrepreneurial artifice is a diamond treasury in the career of Singapore. Guy Fry holds a BA quantity in Graphic Artifice from the Academy of Arts.
His artifices are broadly multitudinous from issue artifice to mark harvest of sundry reputfertile companies. Harry Hip holds a MS quantity from Institute Y. He completed sundry artifices and watchd as artifice supervisor for multi-national companies in Singapore. Carl Cone holds a BS quantity from University Z, superioresonance in Council and Notice Technology. Prior to his revert to Singapore, he has held sundry council aspects in a U. S. -ordinary IT gang. 2. 2 Start-up Summary The dispose-of exit accomplish be rented at one of the target colony fundping malls. Our sensuality is Interval A, for the deep debate of reaching extensiver exchange.
Startup requirements accomplish be financed through proprietor cannonades. [pic] [pic] [pic] |Start-up | | | | |Requirements | | | | | |Start-up Expenses | | |Kitchen and Fixtures |$21,600 | |Furniture and Interior |$16,500 | |Legal |$3,000 | |Rent |$15,000 | |Packaging and Stationary |$8,500 | |Contingencies |$4,200 | Entirety Start-up Expenses |$68,800 | | | | |Start-up Assets | | |Cash Required |$50,000 | |Other Current Assets |$0 | |Long-term Assets |$0 | |Total Assets |$50,000 | | | | |Total Requirements |$118,800 | 2. 3 Gang Locations and Facilities Fresin Fries colonys accomplish assign in bigness from 50 – 70 meter clear and accomplish surround from 15 – 25 guests.
Our chief colony accomplish be on the extensiver end of this assign. The colony accomplish indication its own primordiality in commodities pretext and other mark fabric attributes. We accomplish furnish the exit delay recentr movables and aim for cleanliness and an unconcealed sensibility. We are currently looking at sundry practicpowerful aspects in fundping malls concurrently Orchard Road. The interval gatheresonance accomplish be separated ordinary upon the subjoined criteria: • Homogeneity bigness: deal-outiality of 800,000 fellow-creatures delayin a radius of 8 kilometers. • Itinerant scope. • Not-difficult advent. • Extensive percentage of teenagers in the homogeneity.
All of these qualities are congruous delay Fresin Fries' appearance of providing a top capacity wild prop experiment. We scantiness "word-of-mouth" to be our best devise of exchangeing, where our customers treasure our mark as star interesting and cannot hold to publish their friends and neighbors. Fresin Fries accomplish instantly emurecent delay sundry wild prop flexures internally the separated fundping mall, including Tori-Q (yakitori specialist), Bee Che Hiang (chinese sausages), Brecognize Conference (one of the most fortunate bakery exemptions), and Pizza Walker (concentratively owned pizza obligation). Products
We scantiness to rendezvous solely on dispose-ofing fries. Alcoholic drinks accomplish not be sold in our exit, as Fresin Fries promotes a sound and dogmatic Singaporean careerstyle. Instead, we accomplish prprpropose Italian Soda to correlative the fries. In promoting the Fresin Fries lifestyle, we accomplish prprpropose multitudinous commodities delay our logo and tinges, from hats to t-shirts to potato cutters to our verification seasonings, so that our customers can relish Fresin Fries at residence. Our verification seasoning is exclusively manufactured by Gang Q. They can be too purchased at separated dispose-ofers. 3. 1 Issue Description
Fresin Fries principally dispose-ofs fries and our excellent dipping seasonings. Deep issues sold are: Belgian fries, Italian sodas and municipal commodities. Belgian-designate fries are availfertile in extensive (adopt 2 dips), diminutive (adopt 1 dip), delay union of garlic Fresin (add S$0. 25). The dips for Belgian schemeate fries can too be watchd delay sandwiches; they are availfertile in elapsed than 20 delicacys: • Pesto Mayo • Satay Seasoning • Teriyaki Seasoning • Thai Chili Ketchup • Creamy Wasabi Mayo • Roasted Pepper Mayo • Lava Cheese • Black Pepper Seasoning • Curry Ketchup • Barbecue • Jalapeno Ketchup • Caribbean Islands Transmitted Sambal • Korean BBQ • Hot Chili Seasoning • Garlic Dip 3. 2 Competitive Comparison Fresin Fries has sundry advantages aggravate its ascititious competitors: • Excellent "fusion" concept of dipping seasoning. • We wait-for a tall quantity of zeal and prprpropose a fun treasury delay skinly staff, that reflects the gang's herebehind and locomotive civilizedization. • Supported commodities items that stay the gang's mark fabric. • Our fried potato is made 100% unimpaired, compared to most wild prop exits that use frozen fries. • Our dipping seasoning is too made unimpaired delayout preservatives. Our innovative packaging accomplish be elapsed subsistly than our competitors; a solitary cone delay a cup sly for dipping seasoning. |Company | | | |2005 |2006 |2007 |2008 |2009 | | |Potential Customers |Growth | | | | | |CAGR | |Young Singaporeans |15% |5,000,000 |5,750,000 |6,612,500 |7,604,375 |8,745,031 |15. 00% | |Working Singaporeans |10% |3,000,000 |3,300,000 |3,630,000 |3,993,000 |4,392,300 |10. 0% | |Tourists |20% |3,800,000 |4,560,000 |5,472,000 |6,566,400 |7,879,680 |20. 00% | |Total |15. 52% |11,800,000|13,610,000|15,714,500|18,163,775|21,017,011|15. 52% | 4. 2 Target Exchange Limb Skillful-treatment Fresin Fries intends to supply to the bigness of teenagers and puerilesters in Singapore. We entertain separated this cluster for sundry relevant debates. It is our appearance to be "the remarkpowerful wild prop assign" and we appreciate that the age cluster from 15 to 25 is the weighty age where mark fabric endeavors could guide assign.
They are on poor or unroving tolerateances and affect a treasure/compensation sympathy that accomplish not elongate their budgets. Our induced target is betwixt the ages of 25 and 37, which are a weighty lounge/restaurant user cluster. They are elapsed ductile in budgets and affect elapsed than a treasure/compensation sympathy. Our lunch skillful-treatment is dual schemeed. First, we are featuresonance unimpaired fries to minister Singapore's propension for wild prop as most conceptions of lunch is a hasty bite not a weighty firm. Second, we scantiness to hold the compensation subject-matter at lunch as public as practicpowerful to hold us in rivalry delay other wild prop exits.
At S$4. 00 for a medium bigness fries, we are solely partially aloft the limb, but we prprpropose abundantly elapsed fluctuation than the pause of the rivalry. 4. 2. 1 Exchange Needs Fresin Fries sees our targeted exchange cluster as having abundant "makan" (eating) Singaporean Dollar wants. A recent Consumer Incline and Segregation by Euromonitor identified the subjoined wants natant our target exchanges. Our kernel cluster: • Wants multiplicity and delicacy in its prop, preferably star fried • Looks for expedite of utility • Wants an subsistly and fun experiment Insists upon a untarnished, skinly, and pleasant environment • Adopts a global careerdesignate • Is computer savant • Enjoys eating out • Has an locomotive careerdesignate • Comes from multitudinous ethnic tailgrounds According to a GAIN Report published in 2000, potatoes are the prevent extensivest ware of US exports to Singapore behind unimpaired outgrowth, valuing closely USD $13 favorite per annum. This is caused by the increasingly puerileer demographic and rising tolerateances throughout Singapore that entertain led to careerdesignate shifts that are influencing consumer purchases, prop, and relief valuables.
Some shifts entrance assign underneathinsist a extensiver negotiative adrighteous delay elapsed launched women, which resources superior disposfertile tolerateances. 4. 2. 2 Exchange Trends In the elapsed, Singaporeans preferred Western obligation pauseaurants. This was the sgait when KFC, McDonald's, Crave John Silver's and Pizza Hut were dominating most of the obligations. But the incline seems to entertain shifted in the conclusive decade, delay the consummation of the concentratively aged marks, such as Brecognize Conference and Bee Che Hiang. Abundant of these topical marks grew to befit giant exemptions that command the Southeast Asia territory.
For solicitation, Brecognize Conference controls 55% of Indonesia's bakery exchange. The key to consummation for these outlandish obligations was deeply due to the currbeing of Singapore as itinerant scope for these countries. Tourists are the haleest "buzzer. " Usually behind they went tail from recreationing in Singapore, they told friends and families environing new things in Singapore, including new fundping malls, new boutiques, new pauseaurants, and new wild prop flexures. The marvel of Asian itinerants hereforthcoming to Singapore has aspected the city itself as an craving to recentr career in the territory.
Many topical entrepreneurs camouflaged their dispose-of treasurys as an intergregarious mark in correspondence to what they dispose-of. For solicitation, there is a topical entrepreneur who created a Japanese schemeate to dispose-of yakitori (Japanese BBQ meat skewers), and there is a guise boutique schemeated behind an old Italian movie. 4. 3 Toil Segregation Despite the prolonged property of the Asian Economic Occasion followed by gregarious brawl up to mid 2001, Singapore's prop utility toil witnessed augmentation aggravate 2000/2001 at 4 - 5% in conditions of aces and negotiation (Euromonitor).
Much of this augmentation was supplyd by the cafes/bars, wild prop, and prop dispose-of sectors, whose broad request natantst a puerile population, for whom sgait is of a recompense, led to tall equalizes of augmentation. This augmentation is underneathpinned by exchange call-for and careerdesignate shifts, such as appearance eating out as deal-out of incliney careerstyle. Beginning of superior multi-national prop utility operators into superior fundping scope in the recent 1980s until the 1990s led to augmentation in rivalry in the exchangeplace, deeply from wild prop obligations. This stimulated the soar in the enumerate of wild prop aces, twain of interpolitical and topical obligations, that set-on-footed in the herebehind 1990s.
Although there was a slowdown duresonance the economic occasion in 1998, the prop utility toil recovered wilder than others, deal-outicularly duresonance 2000 and 2001. Recent bombing tragedies entertain too proven that negative property on this sector are tolerably short-term. Franchising became current in the prop utility toil through the leading and arisening of multi-national prop utility marks, principally U. S. -owned enterprises, such as KFC, Pizza Hut and McDonald's. Currently, there are abundant topical obligations that entertain too experimentd augmentation by applying this classification to their exercises. 4. 3. 1 Trends in Prop Utility Retail
According to council surveys, Singapore's spending on "eating out" is continuing to augmentation. Spending on tried prop as a percentage of entirety equalize prop-spend reached 55% in 1998. The augmentation in spending in the prop utility sector arises from a enumerate of factors: • Increased wealth natantst Singaporeans, in-particular those underneathneath the age of 40 years. • Increases in the enumerate of dispel residents, which has elapsed than doubled gone 1988. • Increased spare-time-seeking natantst puerileer Singaporeans who subsist in a hectic city today compared to the abundantly sinferior gait of career that endureed 20 years ago.
When they scantiness occasisingly tried prop, Singaporeans entertain crave crabbed to the topical pedler stalls, rather than not-difficult recognizey-to-cook or recognizey-to-eat prescribeed spare-occasion props. As the enumerates and multiplicity of prop utility exits has augmentationd in Singapore, topicals entertain adopted the occasisingly issues of other prop utility exits, in-particular the wild prop exits, as resource sources of occasisingly tried prop. Younger intermediate and eminent tolerateance cluster families and personals are too usual users of the ample utility pauseaurants, recentr-designate coffee funds and cafes that now endure all athwart Singapore.
Over the elapsed 5 years, there has been a public upgrading in the prop utility sector which has seen the demonstratement of elapsed air conditioned prop centers (prop courts) that are considerably untarnisheder than the transmitted pedler exchanges. At the corresponding interspace, augmentationd cannonade from outlandish and topical interestes in the sector has too manufactured an augmentation in the enumerates of: • Outlandish obligations, including obligations such as Outtail Steakhouse. • Succeeding dispose-of bakery/cafe exits such as Brecognize Talk. • Succeeding coffee funds such as Starbucks. 4. 3. 2 Rivalry and Buying Patterns
The rivalry in this arena is the fiercest in all other metropolitan areas in SE Asia. Singapore is a conglomerate city, but has a lot to proffer. Usually there are a deal-outiality of two of the corresponding exits delayin a radius of cendanger than 300 meters. For solicitation, Brecognize Conference unconcealeds one exit internally the Ngee Ann City Shopping Centre and another righteous athwart the street internally the Far East Plaza Shopping Centre. It is alcoincidently spiritshort for dispose-ofers to utensil this skin of skillful-treatment, due to the tall quantity of fellow-creatures strolling encircling the deep area of Orchard Road.
Another debate is consequently abundant dispose-ofers do not scantiness to endanger sales occasion, as the competitors are problation substitutions and homogeneous issue categories. This inquisitiveness has made Singapore the best assign to fund. If you righteous missed Haagen Dazs waffle at CK Tang Shopping Mall, there is another Haagen Dazs athwart the street at the new Paragon Shopping Centre. 4. 3. 3 Deep Competitors Our deep competitors in this limb are any prop exits delayin the 300 meter radius concurrently the Orchard Road. In our colony, there are Tori-Q, Pizza Walker, Starbucks, Brecognize Talk, and Rotiboy. Tori-Q
Tori-Q is concentratively owned exemption who dispose-ofs Japanese BBQ skewers. Ordinary in 1998, Tori-Q had remote its exercise into adjacent countries, Indonesia, Malaysia, and Thailand. Tori-Q is current natant topical teenagers as it proffers wild utility to its customers. Commonly, Tori-Q exits are rather diminutive, and can solely watch a ultimatum of 6 guests. It is a treasurfertile for those who are in a fly and would love to grasp a hasty lunch on the way. Pizza Walker Pizza Walker is a flexure throw aspected as gourmet pizza flexure in Singapore. Most of its dispose-of exits are beautified delay welhereforthcoming ambience, such as flowers and see-through kitchens.
Pizza Walker is a cheerful assign to anatomical out, and the assign is constantly ample duresonance lunch hour. It has elapsed than ample considerations to watch a ultimatum of 55 guests. Its component is all-you-can-eat pizza! Starbucks Starbucks' skillful-treatment enteresonance the lunch exchange had made some impression in Singapore. Usually, a lunch menu in Singapore exists of "fried and BBQ stuff" such as roast pork delay rice or the Big Mac. Starbucks is one of the chief prop dispose-ofers that currentized "inconsiderpowerful and sound" resources such as salad or anatomical sandwich as an options for Singapore's lunch accommodations.
Brecognize Conference As the most fortunate exemptionr in Singapore, Brecognize Conference is positively behereforthcoming a browbeating for most prop dispose-ofers. Brecognize Conference not solely rented most of the dispose-of interval concurrently Orchard Road, but now they are doing donation to offices and apartments nearby. Brecognize Conference exits usually exist of a monstrous see-through kitchen, and brecognize trays recognizey for pick-up by customers, delay three or foul-mouthed coiniers at face, to expedite up the queue. Rumor has it that Brecognize Conference sold elapsed than 35,000 provisionss each day in righteous one of their dispose-of exits. Rotiboy A Malaysian exemption.
Rotiboy is alcoincidently current in the territory as it is now dilateing into sundry cities in Indonesia, Vietnam, Thailand, and the Philippines. Rotiboy proffers plainness for hasty lunch exemptionr, and repeatedly considered resources for its crave queueing rivals. 4. 3. 4 Outlandish Vs. Topical Franchising Encircling 40% of the exemptions untrammelled in Singapore are outlandish. Residence aged exemptions are peaceful in their maturesonance stages as they set-on-foot to dilate globally. Franchises from the U. S. totality for 65% of outlandish marks, delay big players such as KFC, Starbucks, Pizza Hut, etc.
Due to tall excellent cannonade, Singapore conglomerates watch to command the toil. Residence aged exemptions are elapsed repeatedly sought elapsed by puerile entrepreneurs than are their Western opposedparts, as they prprpropose superior flexibility and inferior exemption fees to act. Unlove Western permit holders, residence aged exemptions are elapsed fertile in the aggravateall minister obligation council as the basic raw ingredients are commsolely institute anywhere in the territory. Skillful-treatment and Implementation Summary At chief, we accomplish unconcealed one exit internally the New Paragon Shopping Centre.
This accomplish befit our "exchange testing area," and as we go aid, Fresin Fries is artificening to unconcealed another in nearby fundping malls. In calling customers to try our fries, we accomplish afford a see-through kitchen, so that fellow-creatures accomplish see how we are committed to unimpairedness in our issues. The kitchen accomplish too let out an aroma of our unimpairedly fried fries into the verbiage area, so that fellow-creatures accomplish succeed and try our issues. 5. 1 Competitive Edge • Our excellent dipping seasonings fuse topical delicacy and intergregarious into one disamalgamate plainion for the verification seasoning. Enthusiastic and skinly staff • Supported commodities items that stay gang's mark fabric. • Our fries are made of 100% unimpaired potatoes, unlove the frozen fries used by competitors. • Innovative packaging accomplish aspect us at the corresponding equalize delay outlandish wild prop exemptions. 5. 2 Marketing Skillful-treatment Our skillful-treatment is ordinary on serving our exchanges well-behaved-behaved. We accomplish set-on-foot our chief exit as a "exchange tester" that could befit a mould of the dilateing enumerate of exits in the hereafter. Tension accomplish be on deeptaining capacity and demonstrateing a hale oneness in the topical exchange.
A coalition of topical resources and topical treasury exchangeing programs accomplish be utilized at each colony. Topical treasury exchangeing is most operative, followed by imimprint ad. As coming as a tension of treasurys is ordinary in a exchange, then broader resources accomplish be explored. We appreciate, thus-far, that the best devise of advertising is peaceful "buzz. " By providing a fun and locomotive environment, delay unbeatfertile capacity at an acceptfertile compensation in a untarnished and skinly exit, we accomplish be the conference of the town. Therefore, the attempt of our concept is the most exact component of our artifice.
We accomplish locomotively found our mark, through the dispose-ofing of staying materials, such as commodities, advancemental items and other exchangeing gimmicks homogeneous to those of other wild prop exemptions. 5. 2. 1 Pricing Skillful-treatment Our pricing skillful-treatment is aspected as "generic", significance that S$4. 00 is the equalize consumer spending for a snack or inconsiderpowerful lunch in Singapore. Leveraging the quantity of fries, Italian Soda, and verification schemeate seasonings to be sold, we are serving the preponderance of Singaporeans. 5. 2. 2 Mark Challenges Fresin Fries must demonstrate a plain mark to insist out from the other Western-designate wild prop competitors. Our logo is plain as unimpaired, locomotive and jocund delay tinge components that are eye pestilential. • Issue schemeates are geared behind a timelinessin the target exchange (teens), delay items such as "Frenzy Fresin" and "Uber Fresin" which are fun and not-difficult to recall. 5. 2. 3 Marketing Programs We accomplish deploy three contrariant exchangeing conduct to augmentation customer awareness of Fresin Fries. Our most relevant tactic accomplish be "word-of-mouth" and in-treasury exchangeing. This accomplish be by far the cheapest and most operative of our exchangeing programs consequently of the tall exchange in targeted fundping colonys. The prevent tactic accomplish be topical treasury exchangeing.
These accomplish be low-budget artifices that accomplish afford homogeneity stay and awareness of our adroitness. The conclusive exchangeing endeavor accomplish be utilizing topical resources. Although, this accomplish be the most rich, this tactic accomplish be used nationally as a enumeration where inevitable. • In-Store Marketing o In-treasury brochures containing our concept and philosophy. o Ramdeal-out posters. o Artifice concept. o In-treasury viewing of making fries prescribe from stinging to frying. o Be signage internally malls’ lobby/aisle. o Outdoor signage (if practicable). o Grand unconcealeding advancement. o Party supplying. o Merchandising items. • Topical Treasury Marketing o Brochures. Free intermittent t-shirts at topical treasurys equablets. • Topical Resources o Plain mail member – containing brochures sent to excluded addresses. o Web page – containing gang philosophy, narrative and tidings. o Topical magazines that target our kernel customers, such as Free! Magazine. o Newspaper belligerence – placing sundry extensive ads throughout the month to interpret our concept to the topical area. 5. 2. 4 Positioning Statement Our deep rendezvous in exchangeing accomplish be to augmentation customer awareness in the excluded homogeneity. We accomplish plain all of our conduct and programs behind a timelinessin the appearance of interpreting who we are and what we are all environing.
We accomplish compensation our issues publicly, hold our insistards tall, and enact the concept so that “word-of-mouth” accomplish be our deep exchangeing soundness. 5. 3 Sales Skillful-treatment The sales skillful-treatment is to found and unconcealed new colonys in prescribe to augmentation fruits. However, this artifice accomplish be utensiled when the one "exchange tester" exit pretexted virtual augmentation. As each personal colony accomplish hold to found its topical customer cheap aggravate the chief three years of exercise, the appearance of each treasury is S$104,250 in annual sales, delay the primordial flagship treasury wait-fored to acquire closely S$200,000 per year. . 3. 1 Sales Wait-for We prejudge the tallest peak on the months of November and December in our sales wait-for, due to the leisure seasons. In November, there is Ramadan, and for non-muslim Malaysians and Indonesians, it resources recreation interspace. Almost 1. 5 favorite Indonesians mark Singapore each year, mainly for fundping and dining. Then in December, we prejudge elapsed itinerants hereforthcoming into Singapore; this interprets the jumped of sales in these conclusive two months of the year. [pic] [pic] [pic] [pic] [pic] Sales Wait-for | | |2005 |2006 |2007 | |Unit Sales | | | | |Belgian Fries |49,464 |98,928 |197,856 | |Italian Soda |27,692 |55,384 |110,768 | |Merchandising |3,889 |7,778 |15,556 | |Sigaffection Packaged Sauces |3,356 |6,712 |13,425 | |Total Ace Sales |84,401 |168,802 |337,605 | | | | | | |Unit Prices |2005 |2006 |2007 | |Belgian Fries |$4. 00 |$4. 00 |$4. 00 | |Italian Soda |$1. 50 |$1. 50 |$1. 50 | |Merchandising |$8. 50 |$8. 50 |$8. 50 | |Sigaffection Packaged Sauces |$2. 00 |$2. 00 |$2. 0 | | | | | | |Sales | | | | |Belgian Fries |$197,856 |$395,712 |$791,424 | |Italian Soda |$41,538 |$83,076 |$166,152 | |Merchandising |$33,057 |$66,114 |$132,228 | |Sigaffection Packaged Sauces |$6,712 |$13,425 |$26,849 | |Total Sales |$279,163 |$558,327 |$1,116,654 | | | | | | |Direct Ace Costs |2005 |2006 |2007 | |Belgian Fries |$0. 80 |$0. 80 |$0. 80 | |Italian Soda |$0. 15 |$0. 15 |$0. 15 | |Merchandising |$3. 83 |$3. 83 |$3. 83 | |Sigaffection Packaged Sauces |$1. 00 |$1. 00 |$1. 0 | | | | | | |Direct Require of Sales | | | | |Belgian Fries |$39,571 |$79,142 |$158,285 | |Italian Soda |$4,154 |$8,308 |$16,615 | |Merchandising |$14,876 |$29,751 |$59,503 | |Sigaffection Packaged Sauces |$3,356 |$6,712 |$13,425 | |Subentirety Plain Require of Sales |$61,957 |$123,914 |$247,827 | 5. 4 Strategic Alliances Our inteinterval requires a crave sympathy delay raw suppliers as well-behaved-behaved-behaved as deal-outner vendors. In Chinese, this sympathy is schemeated "guanxi," significance inteinterval bonding.
We alskilful entertain a crave and cheerful insisting sympathy delay Company V in our prior throws. For Gang Y, Mr. Joe Shmo, the managing plainor, is a characteristic appearance in the participation and we confidence to fix aid our inteinterval sympathy delay him and the gang. 5. 5 Milestones Duresonance the judicious set up of the gang, the 4 instituteers (Guy Fry, Harry Hip, Sam Sauce, and Carl Cone) accomplish guide the artificening and utensilation in fabric the mark and the composition of our chief exit. The artificening and composition accomplish guide almost 8 months, in union to the variation and elegance prescribe that accomplish guide the pause of the 12 month duration precedently our unconcealeding in herebehind 2005. [pic] [pic] [pic] Milestones | | | | | | | | |Milestone |Start Duration |End Duration |Budget |Manager |Department | |Presentation materials for all |1/12/2004 |3/12/2004 |TBD |Carl Cone |Business | |stakeholders | | | | |Development | |Follow up delay suppliers |1/21/2004 |3/22/2004 |$100 |Sam Seasoning |Business | | | | | | |Development | |Follow up delay developers |1/21/2004 |9/8/2004 |$50 |Sam Seasoning |Business | | | | | | |Development | |Printing materials |2/13/2004 |4/10/2004 |$8,000 |Guy Fry |Marketing | |Marketing message program |2/21/2004 |6/23/2004 |TBD |Sam Seasoning |Marketing | |Constructions |5/22/2004 |12/3/2004 |TBD |Harry Hip |Business | | | | | | |Development | |In treasury signage, POP |5/23/2004 |10/11/2004 |TBD |Guy Fry |Marketing | |Grand unconcealeding materials |6/2/2004 |10/13/2004 |TBD |Guy Fry |Marketing | |Hiresonance staff |7/14/2004 |8/12/2004 |$900 |Harry Hip |Human Resources | |Open prevent colony |7/1/2005 |7/1/2005 |$10,000 |Carl Cone |Business | | | | | | |Development | |Open 3rd and 4th colonys |1/1/2006 |6/1/2006 |$15,000 |Carl Cone |Business | | | | | | |Development | |Open 5th, 6th, and 7th colonys|1/1/2007 |12/31/2007 |$20,000 |Carl Cone |Business | | | | | |Development | |Training staff |9/12/2004 |12/10/2004 |$1,000 |Harry Hip |Human Resources | |Totals | | |$55,050 | | | Web Artifice Summary The webaspect accomplish, of direction, pretext markors anything environing Belgian prop civilizedization, including the narrative of french fries aggravate interspace. To fashion the webaspect interactive, Fresin Fries accomplish prprpropose endowment cards and advancements via the Internet, so our markors can imimprint the advancemental coupon in PDF deviseat and cause it when they mark Fresin Fries. Visitors can too download Fresin Fries' Nursing essay epic as resonance tones, or prescribe potato cutters for donation.
Besides the transmitted deviseats of customer utility hotline and in-treasury devise, customers can now transcribe their comments and suggestions on our website, which accomplish be plained to one of our staff. So, the webaspect itself accomplish act as the medium betwixt our gang and our conference. In the hereafter, our webaspect accomplish pretext notice on franchising/licensing our mark schemeate. 6. 1 Webaspect Marketing Skillful-treatment We accomplish leverage the representation of our fundping mall's webaspect by getting them to underneathinsist a be-mixed to ours. We accomplish too post banners on an professional Singapore tourism website. 6. 2 Harvest Requirements To adequately watch our conference, the face end skillful-treatment of our webaspect should be congruous delay our municipal tinge.
The face end artifice of our webaspect accomplish be alcoincidently trusted to Mr. Guy Fry. The difference of instituteers' tailground in our gang has enabled a require fertile harvest in our throw. As Mr. Harry Hip and Mr. Carl Cone are experts in Notice Technology, the tail end of our webaspect accomplish be plain by these gentlemen. Council Summary The judicious council team depends on the instituteers themselves, delay brief tail-up. As we growth, we accomplish guide on unional acceleration in established key areas. Deal-out of our basic philosophy accomplish be fertile to run our adherent council as a "acquirements sharing" partnership. We accomplish not add unional aggravatehead until categorically inevitable.
This accomplish equalize that the judicious staff stay team accomplish entertain to fruit extra. By doing this, we accomplish hold our aggravatehead as low as practicable, tolerateing us to adequately staff our exits. This accomplish too tolerate us and herebehind inteinterval deal-outners to recoup cannonades as hastyly as practicpowerful and relish a taller revert. At exhibit interspace, Fresin Fries is substance owned by its 4 instituteers. Others that entertain accelerationed on the harvest of this inteinterval throw accomplish be proffered an occasion to growth coincidently delay the gang at the expend interspace, and when the sgait succeeds, the 4 instituteers’ distribute accomplish be one as one being. 7. 1 Council Team Fresin Fries is currently the supposititious conception of its foul-mouthed instituteers.
As the gang is diminutive in affection, it solely requires a homely fashional composition. Implementation of this fashion devise calls for all foul-mouthed personals to fashion all superior council decisions in union to monitoresonance all other inteinterval activities. As we dilate into multiple colonys, each colony accomplish entertain a weighty aspect supervisor. 7. 2 Organizational Composition Herebehind fashional composition accomplish underneathinsist a plainor of treasury exercises when the treasury colonys exceed foul-mouthed aces. We confidence that this personal accomplish succeed out of the ranks of our treasurys’ council. This accomplish afford a supervisory equalize betwixt the adherent equalize and the treasury council equalize.
Current artifice is to entertain our totalitying and payroll functions done by an in-house bookkeeping. Mr. David Lu accomplish be legitimate for totalitying and inteinterval harvest of Fresin Fries, accelerationed by Mr. Harry Hip, acting Head of Civilized Resources Division. Practicpowerful aspects jurisdiction be borrowed at a recentr duration underneathinsist exchangeing supervisor, purchasing supervisor, controller, civilized resources, R&D and negotiative stay team. 7. 3 Personnel Artifice Our judicious inureees accomplish underinsist two cashiers, two cooks and two bus boys per colony, delay one of each on the ground duresonance unconcealed hours. This is considered an conceptionl personnel enumerate for a prop exit the bigness of our own.
Each inureee accomplish fruit for 38-40 hours per week. In the crave run, as we dilate our issue predicament and dispose-of exits, we accomplish inure elapsed fellow-creatures in the intermediate council to secure the rendezvous of our fruit, including aspect supervisors. [pic] |Personnel Artifice | | |2005 |2006 |2007 | |Site Managers |$0 |$60,000 |$96,000 | |Cashiers |$36,000 |$80,000 |$144,400 | |Cook |$28,800 |$66,000 |$115,200 | |Busboy |$23,400 |$56,000 |$94,000 | |Total Fellow-creatures 12 |26 |40 | | | | | | |Total Payroll |$88,200 |$262,000 |$449,600 | Financial Artifice The gang is now aloof held by Harry Hip, Guy Fry, Carl Cone, and Sam Sauce. Herebehind distributes accomplish be proffered behind two arranged years of untrammelled in Singapore. 8. 1 Projections 8. 2 Start-up Funding Currently, the gang is owned by the primordial 4 instituteers, who each accomplish supply $200,000 for the corresponding quantity of distribute, 25%. This accomplish elapsed than caggravate set-on-foot-up requirements, and afford the inteinterval delay a coin cushion to use for dilution aggravate the chief three years. [pic] Start-up Funding | |Start-up Expenses to Fund |$68,800 | |Start-up Assets to Fund |$50,000 | |Total Funding Required |$118,800 | | | | |Assets | | |Non-coin Assets from Start-up |$30,000 | |Cash Requirements from Start-up |$50,000 | |Additional Coin Raised |$681,200 | |Cash Equalize on Starting Duration |$731,200 | |Total Assets |$761,200 | | | | | | | |Liabilities and Excellent | | | | | |Liabilities | | |Current Borrowing |$0 | |Long-term Liabilities |$0 | |Accounts Payfertile (Outbe Bills) |$0 | |Other
Current Liabilities (interest-free) |$0 | |Total Liabilities |$0 | | | | |Capital | | | | | |Planned Cannonade | | |Eric Yam |$200,000 | |Martin Ng |$200,000 | |David Lu |$200,000 | |Sagita Suwandi |$200,000 | |Additional Cannonade Requirement |$0 | |Total Planned Cannonade |$800,000 | | | | |Loss at Start-up (Start-up Expenses) |($68,800) | |Total Excellent |$731,200 | | | | | | | |Total Excellent and Liabilities |$731,200 | | | | |Total Funding |$800,000 | 8. 3 Break-equable Segregation Our burst-equable segregation pretexts that we want ace sales aggravate 9,700 per month to burst equable. We do not wait-for to arise turning a emolument until year three. [pic] [pic] [pic] |Break-equable Segregation | | | | |Monthly Units Break-equable |9,706 | |Monthly Fruits Break-equable |$32,104 | | | | |Assumptions: | | Equalize Per-Unit Fruits |$3. 31 | |Average Per-Unit Varifertile Require |$0. 73 | |Estimated Monthly Unroving Require |$24,979 | 8. 4 Designed Emolument and Damage As the Emolument and Damage pretexts, Fresin Fries accomplish run at a damage for the chief two years, using up some of the coin reserves judiciously invested by the instituteers. As sales augmentation, we accomplish dilate into new colonys to aggressively sprecognize mark confession. This augmentation in representation accomplish tolerate us to guide up cendanger valuable colonys off of Orchard Road, timeliness deeptaining our flagship exercise, the chief treasury, in a prime speck. [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] Pro Forma Emolument and Damage | | |2005 |2006 |2007 | |Sales |$279,163 |$558,327 |$1,116,654 | |Direct Require of Sales |$61,957 |$123,914 |$247,827 | |Other Costs of Sales |$0 |$0 |$0 | |Total Require of Sales |$61,957 |$123,914 |$247,827 | | | | | | |Gross Margin |$217,207 |$434,413 |$868,826 | |Gross Margin % |77. 81% |77. 81% |77. 81% | | | | | | | | | | | |Expenses | | | | |Payroll $88,200 |$262,000 |$449,600 | |Marketing/Promotion |$10,000 |$10,000 |$10,000 | |Depreciation |$0 |$0 |$0 | |Rent |$174,000 |$248,000 |$298,000 | |Utilities |$2,550 |$5,000 |$8,000 | |New colony setup |$25,000 |$50,000 |$50,000 | | | | | | |Total Untrammelled Expenses |$299,750 |$575,000 |$815,600 | | | | | | |Profit Precedently Intepause and Taxes |($82,543) |($140,587) |$53,226 | |EBITDA |($82,543) |($140,587) |$53,226 | |Intepause Expense |$0 |$0 |$0 | |Taxes Incurred |$0 |$0 |$0 | | | | | | |Net Emolument |($82,543) |($140,587) |$53,226 | |Net Profit/Sales |-29. 57% |-25. 18% |4. 77% | 8. 5 Designed Coin Flow
The subjoined chart and tfertile pretext the Designed Coin Flow for Fresin Fries. [pic] [pic] [pic] |Pro Forma Coin Flow | | |2005 |2006 |2007 | |Cash Received | | | | | | | | | |Cash from Operations | | | | |Cash Sales |$279,163 |$558,327 |$1,116,654 |Subentirety Coin from Operations |$279,163 |$558,327 |$1,116,654 | | | | | | |Additional Coin Received | | | | |Sales Tax, VAT, HST/GST Received |$0 |$0 |$0 | |New Current Borrowing |$0 |$0 |$0 | |New Other Liabilities (interest-free) |$0 |$0 |$0 | |New Long-term Liabilities |$0 |$0 |$0 | |Sales of Other Current Assets |$0 |$0 |$0 | |Sales of Long-term Assets |$0 |$0 |$0 | |New Cannonade Received |$0 |$0 |$0 | |Subentirety Coin Received |$279,163 |$558,327 |$1,116,654 | | | | | | |Expenditures |2005 |2006 |2007 | | | | | | |Expenditures from Operations | | | | |Cash Spending |$88,200 |$262,000 |$449,600 | |Bill Payments |$244,265 |$430,245 |$599,286 | |Subentirety Spent on Operations |$332,465 |$692,245 |$1,048,886 | | | | | | |Additional Coin Spent | | | | |Sales Tax, VAT, HST/GST Paid Out |$0 |$0 |$0 | |Principal Repayment of Current Borrowing |$0 |$0 |$0 | |Other Liabilities Principal Repayment |$0 |$0 |$0 | |Long-term Liabilities Principal Repayment |$0 |$0 |$0 | |Purchase Other Current Assets |$0 |$0 |$0 | |Purchase Long-term Assets |$0 |$0 |$0 |Dividends |$0 |$0 |$0 | |Subentirety Coin Spent |$332,465 |$692,245 |$1,048,886 | | | | | | |Net Coin Flow |($53,301) |($133,918) |$67,767 | |Cash Equalize |$677,899 |$543,981 |$611,748 | 8. 6 Designed Equalize Shuffle Fresin's artificeed gang equalize shuffle follows. We wait-for to run at a damage for the chief two years, decreasing our net price partially. As the exercise befits elapsed emolumentfertile in the third year, our net price soars again. [pic] Pro Forma Equalize Shuffle | | |2005 |2006 |2007 | |Assets | | | | | | | | | |Current Assets | | | | |Cash |$677,899 |$543,981 |$611,748 | |Other Current Assets |$0 |$0 |$0 | |Total Current Assets |$677,899 |$543,981 |$611,748 | | | | | | |Long-term Assets | | | | |Long-term Assets |$0 |$0 |$0 | |Accumulated Depreciation |$0 |$0 |$0 | |Total Long-term Assets |$0 |$0 |$0 | |Total Assets |$677,899 |$543,981 |$611,748 | | | | | | |Liabilities and Excellent |2005 |2006 |2007 | | | | | | |Current Liabilities | | | | |Accounts Payfertile |$29,242 |$35,911 |$50,452 | |Current Borrowing |$0 |$0 |$0 | Other Current Liabilities |$0 |$0 |$0 | |Subentirety Current Liabilities |$29,242 |$35,911 |$50,452 | | | | | | |Long-term Liabilities |$0 |$0 |$0 | |Total Liabilities |$29,242 |$35,911 |$50,452 | | | | | | |Paid-in Excellent |$800,000 |$800,000 |$800,000 | |Retained Earnings |($68,800) |($151,343) |($291,930) | |Earnings |($82,543) |($140,587) |$53,226 | |Total Excellent |$648,657 |$508,070 |$561,296 | |Total Liabilities and Excellent |$677,899 |$543,981 |$611,748 | | | | | | |Net Price |$648,657 |$508,070 |$561,296 | . 7 Inteinterval Ratios The subjoined tfertile outlines some of the elapsed relevant ratios from the Fast Prop Restaurants and Stands industry. The decisive support, Toil Profile, details specific ratios ordinary on the toil as it is adjustified by the Standard Toil Classification (SIC) code 5812. [pic] |Ratio Segregation | | |2005 |2006 |2007 |Industry Profile | |Sales Augmentation |0. 00% |100. 00% |100. 00% |8. 7% | | | | | | | |Percent of Entirety Assets | | | | | |Other Current Assets |0. 00% |0. 00% |0. 00% |37. 31% | |Total Current Assets |100. 00% |100. 00% |100. 00% |45. 97% | |Long-term Assets |0. 00% |0. 00% |0. 00% |54. 03% | |Total Assets |100. 00% |100. 0% |100. 00% |100. 00% | | | | | | | |Current Liabilities |4. 31% |6. 60% |8. 25% |17. 94% | |Long-term Liabilities |0. 00% |0. 00% |0. 00% |22. 26% | |Total Liabilities |4. 31% |6. 60% |8. 25% |40. 20% | |Net Price |95. 69% |93. 40% |91. 75% |59. 0% | | | | | | | |Percent of Sales | | | | | |Sales |100. 00% |100. 00% |100. 00% |100. 00% | |Gross Margin |77. 81% |77. 81% |77. 81% |59. 05% | |Selling, Public & Negotiative Expenses |107. 37% |102. 99% |73. 04% |39. 24% | |Advertising Expenses |0. 00% |0. 00% |0. 00% |1. 96% | |Profit Precedently Intepause and Taxes |-29. 57% |-25. 8% |4. 77% |1. 92% | | | | | | | |Main Ratios | | | | | |Current |23. 18 |15. 15 |12. 13 |1. 04 | |Quick |23. 18 |15. 15 |12. 13 |0. 66 | |Total Debt to Entirety Assets |4. 31% |6. 60% |8. 25% |50. 2% | |Pre-tax Revert on Net Price |-12. 73% |-27. 67% |9. 48% |6. 90% | |Pre-tax Revert on Assets |-12. 18% |-25. 84% |8. 70% |13. 87% | | | | | | | |Additional Ratios |2005 |2006 |2007 | | |Net Emolument Margin |-29. 57% |-25. 18% |4. 77% |n. a | |Return on Equity |-12. 73% |-27. 7% |9. 48% |n. a | | | | | | | |Activity Ratios | | | | | |Accounts Payfertile Turnaggravate |9. 35 |12. 17 |12. 17 |n. a | |Payment Days |27 |27 |26 |n. a | |Total Asset Turnaggravate |0. 41 |1. 03 |1. 83 |n. | | | | | | | |Debt Ratios | | | | | |Debt to Net Price |0. 05 |0. 07 |0. 09 |n. a | |Current Liab. to Liab. |1. 00 |1. 00 |1. 00 |n. a | | | | | | | |Liquidity Ratios | | | | | |Net Launched Excellent |$648,657 |$508,070 |$561,296 |n. a | |Intepause Coverage |0. 00 |0. 00 |0. 00 |n. | | | | | | | |Additional Ratios | | | | | |Assets to Sales |2. 43 |0. 97 |0. 55 |n. a | |Current Debt/Total Assets |4% |7% |8% |n. a | |Acid Test |23. 18 |15. 15 |12. 13 |n. a | |Sales/Net Price |0. 43 |1. 10 |1. 99 |n. a | |Dividend Payout |0. 00 |0. 00