Your boss has asked you to describe how the demand for an overthe-counter sinus medication would…

Your boss has asked you to describe how the
demand for an overthe-counter sinus medication would change in the following
situations. Assuming the price does not change, forecast whether the sales
volume will go up, remain constant, or go down.

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a. The local population increases.

b. A wet spring leads to a bumper crop of
ragweed.

c. Factory closings lead to a drop in the
area’s average income.

d. A competing product with a different
formula is found to be unsafe.

e. A research study showing that the
medication causes severe dizziness is published.

f. The price of another sinus medication
drops.

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