You, the reader, are a brand! What is your brand identity? What brand image and brand associations..

You, the reader, are a brand! What is your brand identity?
What brand image and brand associations do people hold about you? Do these
conform to your desired brand identity? Are the image and asso – ciations
consistent, or do they differ across people — friends, parents, professors, and
prospective employers? Are you satisfied with them? If so, how will you sustain
and enhance them? If not, how will you change them?

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